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Open Rate for Email Campaigns Jump to 50%

DUBLIN, IRE. — 8 October, 2014 — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced that Oktopost, a B2B social media marketing platform, has achieved an 80 per cent lead conversion via a ‘zero touch’ strategy using Marketo. Oktopost has also seen its open rate for email campaigns jump to 50 per cent with Marketo and has successfully aligned its sales and marketing, increasing efficiency, productivity and transparency.

As a lean start-up, Oktopost required a system that could scale employee throughput and productivity while eliminating repetitive and tedious tasks. The company needed a robust marketing platform that can handle complex workflows and automatically drive leads through the marketing and sales funnel, and on boarding process.

“Marketo has enabled us to implement a zero touch strategy,” said Mark Lerner, Director of Marketing at Oktopost. “80 per cent of our lead conversions have been via zero touch, solely based on the automated nurturing process from Marketo. In addition to the lead scoring and nurturing, analytics have enabled us to see where leads come from and measure the effectiveness of specific programmes.”

Oktopost has also seen a 15 per cent increase in its lead to conversion rates since using Marketo. Acquisition costs have decreased significantly, while the lifetime value of leads have increased. Velocity over sales, both in terms of the amount on a month-by-month basis, and from each individual sale, has also significantly increased.

“Ultimately, for us, the greatest benefit from Marketo is the ability to sync sales and marketing,” added Lerner. “It’s a challenge for a lot of companies. Marketo’s insight helps us look at open rates, engagements and movement from a lead to a nurturing campaign through to conversion.”

About Oktopost

Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today's social-centric marketplace. www.oktopost.com

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint ® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

UK PR Contact:

Vanessa Land
Devonshire Marketing
Tel: +44 (0)77668 693779
vanessa@devonshiremarketing.com

SOURCE: MARKETO

This press release was distributed by ResponseSource Press Release Wire on behalf of Devonshire Marketing in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.