Tuesday 28th October: Today VAPESTICK®, one of the UK’s leading e-cigarette brands has begun the roll-out of its brand new ‘AVS’ (Advanced Vaping System) e-cigarette product to all 1,700 Tesco Express stores as well as a further 375 Tesco Pharmacies. The design combines the best elements of existing products, to create a new kind of vaping system - the only product of its kind in the UK.
The all-new AVS product meets an identified gap in the marketplace, sitting between rechargeable cig-a-likes and refillable tank-based vaporiser systems. The AVS has a large battery, that provides powerful vapour production and an ‘all-day vape’, and each AVS refill ‘tank’ comes pre-filled with 2.4ml of VAPESTICK®’s high quality v-liquid, in a choice of flavours and strengths. This new product, masterminded by VAPESTICK®, allows for the performance of tank-based vaporiser devices, and the convenience of cartomiser systems, whilst also eliminating any perceived concerns by retailers and consumers, about the sale and handling of ‘open’ e-liquids.
The news of this major roll-out with Tesco follows VAPESTICK®’s on going multi-million pounds UK marketing campaign, that includes radio, billboards, bus-sides, experiential, music and fashion tie-ups, and the latest campaign with Hollywood star Mischa Barton appointed as the brand’s style ambassador.
Michael Clapper, President-International at VAPESTICK’s parent company ECIG said, “We’re delighted that VAPESTICK®’s new AVS has been so well received by Tesco. We believe the AVS is a game-changer, bringing all the performance benefits of the latest vaporizer devices, but without any of the hassles that come with self-filling and open access to e-liquids.
"The large V-Tanks hold 2.4ml of e-liquid, delivering around 600 puffs each, and when you see it is finished, you just swap it for a new one. It’s gratifying to see VAPESTICK® proving so popular with adult smokers across Europe, with a full range that caters for every step along the vaping journey. This roll-out of our new AVS to Tesco brings even greater accessibility to our latest products, further supporting our extensive marketing activities.”
For more information please contact the VAPESTICK® team at Frank PR on 0207 693 6999/Vapestick@frankpr.it
Notes to Editors:
VAPESTICK® is one of Europe’s most popular and widely distributed brands for e-cigarettes. Products are available online and from stockists all across the UK and Europe, including Tesco, Harrods, Costco, Argos, Makro, WHSmith Travel, Londis/IDC as well as 1,000s of independent retailers. VAPESTICK® is also stocked across Russia, Netherlands, Spain, Australia and Portugal. In January 2014, VAPESTICK® was acquired by US public
VAPESTICK® was founded in 2010 by two former smokers who wanted to set a new benchmark in the e-cigarette category with the creation of a brand developed with style, performance and quality at its core. In January 2014 VAPESTICK® was acquired by US based Victory Electronic Cigarettes Corporation.
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