*** Embargoed until Friday 7th November 00:01 ***
Hotpoint has announced an exciting multi-million pound deal with Lisa Faulkner, TV chef, Sunday Times No.1 bestseller, well-loved actress and winner of Celebrity Masterchef 2010.
As part of the two-year partnership, Lisa will work with the brand to demonstrate that Hotpoint is the most loved appliance partner in the kitchen and the smart choice for cooks of all levels via a seven-figure above the line campaign.
Cooking sensation Lisa is working with Hotpoint to celebrate the stylish innovation and superior performance of their premium built-in appliances and the extensive new range of Hotpoint small appliances. The stamp of Italian style and high specification of these premium Hotpoint products boast not only great design but performance that lives up to its great looks.
Already the author of the Sunday Times No.1 Bestseller, ‘Recipes from my Mother for my Daughter’, as well as the crowned winner of the 2010 Celebrity Masterchef, highly acclaimed connoisseur of the kitchen, Lisa, will be encouraging the nation to ‘explore their cooking potential’ with the help of easy to use and ultra stylish products like the Hotpoint Steam Blender and Slow Juicer. The partnership will look to inspire confidence among cooking novices and celebrate the fantastic offering available from Hotpoint including the latest Dual Flow oven technology, which gives totally even heat throughout for the perfect cooking results.
Piero Pracchi, Marketing Director for Hotpoint commented: ‘We know how important it is that our products reflect our customers style and assist their cooking abilities whether they are entertaining or cooking for the family. The Hotpoint Built-In Collection and new Small Appliance range are market leaders in style, innovation and performance and Lisa entirely embodies these qualities. We are thrilled that she is going to be working with us over the next two years to showcase the Hotpoint range of cooking products.”
TV ads with Lisa will showcase the combination of both the large and small Hotpoint appliances and demonstrate that ‘great food and impeccable taste’ come as standard with Hotpoint cooking appliances. Airing from November, the TV ads will reinforce the message that with Hotpoint, your appliances won’t just look great in your kitchen, but also make life easier by delivering outstanding results.
The partnership will also be celebrated alongside a sponsorship deal with the Good Food Channel, which will run from November for 12 months. The TV ad and Digital Displays will commence from the 10th of November. Hotpoint has also teamed up with BBC Good Food Magazine and website in a partnership that will run from November 2014 until February 2015. The brand will be taking part in several Good Food Show Events including the London show from 14th – 16th November and NEC, Birmingham 27th – 30th November.
On Sunday 16th November, food lovers and cooking enthusiasts will be able to enjoy a live demo with Lisa at the Hotpoint Kitchen stand at The Good Food Show, London Olympia. Lisa will also be cooking up a storm with Hotpoint during The Good Food Show, Winter in Birmingham, where she will be hosting cooking demos at the stand and a series of several cooking tutorials throughout the week.
Talking about the new partnership, Lisa Faulkner added; “ I am thrilled to be joining forces with Hotpoint to encourage the nation to explore their cooking potential. With such an exciting range of new technology available like the Dual Flow Ovens and Steam Blender, preparing meals is now simpler than ever. Whether you're an expert or just starting out, chefs at all levels should be able to enjoy cooking great, healthy food.”
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For further information or images, please contact Isabel Blake-Milton or Sophie Pettifer, Shine Communications, on +44 (0)20 7100 7100, email Isabel.Blakemilton@shinecom.com or Sophie.Pettifer@shinecom.com.
For a product demonstration or to further explore Hotpoint appliances, visit the award winning Hotpoint Design Centre on Wigmore Street, London. Pop in or book an appointment via firstname.lastname@example.org.
A Hotpoint appliance is sold every 19 seconds and on average 2 out of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 years running and having gained ‘Superbrand status’, Hotpoint has a history of trusted innovation that stretches back more than 100 years (founded in 1911).
Hotpoint is committed to developing stylish, innovative appliances with energy efficiency and advanced technology that gives consumers High Definition results with outstanding performance for cooking, cleaning and cooling. Sub brands include Cannon by Hotpoint range style cookers, the Luce collection of premium built-in appliances, HD Line of premium small appliances and Aqualtis laundry.
Hotpoint is part of Italian-owned Indesit Company which, in the UK, has a market share approaching 30%. Indesit Company is the only white goods manufacturer to operate its own logistics and service arms which are widely recognised as the best in the industry.
Hotpoint is the No.3 brand In Europe and currently accounts for 50% of Indesit Company’s Group sales which, in 2013, totalled €2.7 billion. The Group employs 16,000 staff across eight production centres in Italy, Poland, the UK, Russia and Turkey. The Group's other main brands are Indesit and Scholtès.
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