June 24, 1998
Network software specialist, ActualIT, won the award for Optimal
Application Expert. Application Expert is part of their portfolio of
software products. It enables measurable RTAs (response time agreements) to
be set for FM contracts and a 'rapid time to insight' for application
deployment issues across complex networking environments.
The award was announced as part of the Networking Industry Awards at
Networks Telecom'98 last night.
David Hudson, Business Director at ActualIT spoke about the networking
market; "As the enterprise network and systems management market continues
to grow and mature, the spotlight has shifted to the issues created by the
growth and complexity of distributed applications and their interaction
with the network. Today, network managers and application developers must
clearly understand the relationship that exists between the distributed
applications that are key to business success and the complex networks on
which they run. As distributed applications move from the local network
across to wide area and internet networks, the impact of latency,
utilisation and server placement becomes critical and can cripple
applications which run safely within the confines of the LAN. Network
managers and application developers must understand the effect of changes
to their networks and how to optimise the networks, systems and software
for maximum business benefit. Application Expert is an exciting, unique and
newly launched product in the UK which helps network managers do just
Jay Weil, Vice President and Founder of Optimal Networks Inc. stated; "The
US market for application performance optimisation has grown at 300% per
annum plus. If the UK market follows the US model, and all the signs say
that it will, we will see a dramatic change in the way that organisations
deploy new applications. ActualIT know the market, the product and the
people. We are confident of an exciting future."
ActualIT brought Application Expert over to the UK earlier this year and is
officially launching it at the Networks Telecom show. Contract wins for
ActualIT already include Barclays Global Investors,
Cap Gemini, Sainsbury's and Fidelity Investment Services.
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Background information follows.
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ActualIT (Maidenhead, UK) is the main distributor in the UK for Optimal
Networks Inc. (Palo Alto, CA). ActualIT work with Optimal Networks to
ensure UK based organisations receive the latest releases and developments
from Optimal Networks 'hot off the press'. ActualIT also support the
product with training and consultancy.
ActualIT (pronounced Actuality) was formed in 1997 by Nick Carus,
Technology Director with over 15 years of experience in the networking,
banking and finance sectors, and David Hudson, Business Director formerly
managing director of Cablesoft part of The Cable Group. They have recently
been joined by David Chisem who was Managing Director of European
operations for Compuware. This month they are moving to larger premises.
Optimal Networks' Application Expert optimises application performance. It
is a unique software tool for assisting companies in planning,
troubleshooting and deploying distributed, multi-tier applications.
Application Expert provides rapid insight into the performance issues of a
complex distributed application. It also allows you to set measurable RTAs
(response time agreements) for FM contracts. This has not been possible
before with the well-established tools, such as network analysers, RMON
systems and network management systems.
According to Mark Stokes, senior consulting engineer at USA integrator
Inacom Information Systems; "It cuts down analysis time to less than one
day compared with 60 hours plus using Network Associates' Sniffer protocol
analyser. And I get better analysis and graphics".
Essentially, Application Expert can provide the following business
Identifies ownership of application deployment issues.
Substantially improves application quality and efficiency.
Quantifies actual application response times.
Reduces deployment risk.
Saves time and money with faster troubleshooting.
Application Expert is used in the US by companies such as PeopleSoft,
Cabletron, Nations Bank, JD Edwards, Charles Schwab and JC Penny.
For more information or a demonstration of the product please contact:
David Hudson, Business Director.
Tel: 0701 070 7008 Mobile: 0797 068 9404
Email:firstname.lastname@example.org. Web site address:
Jane Harrad-Roberts, Marketing Projects Mobile: 0385 395705
Tel: 01244 376766 Email: email@example.com.
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