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…we were really interested to find out what role technology could play in helping to demystify the sport of racing…

The Jockey Club has launched a mobile app, powered by the Viewmaker platform, as part of their Racing Explained initiative to convert casual racegoers into racing enthusiasts. Everyone loves a day at the races but research has consistently shown that of the 80% of visitors who attend just one or two races a year, few appreciate the finer points of the sport. The Jockey Club believes that a better understanding of racing is key to helping visitors to get more from their day at the racecourse and to encourage them to return more frequently;

“…we were really interested to find out what role technology could play in helping to demystify the sport of racing… to help people that go to the races to understand racing as a sport, not just as a great day out” Scott Bowers, Head of Communications, The Jockey Club.

The Racing Explained app, available on iPhone and Android, was developed by Scramboo and is powered by the Viewmaker platform. It uses location technology, augmented reality and image recognition to present simple, intuitive and engaging content tied to locations and objects at the 15 Jockey Club courses. From viewing real-time race information at the parade ring to discovering and locating amenities around a course, the app delivers dynamic, up to date content to the user based on their context, i.e. where they are and what is currently going on around them.

Using the Viewmaker platform, which is provided as Software as a Service (SaaS), the Jockey Club can instantly add to or amend any of the content within the app. They will also be able to try out new features, such as support for iBeacons, NFC and geo-fencing that Scramboo plan to add to the platform in 2015.

For further information, please contact :
Douglas Robb, Director, Scramboo, on +44 7814 528121 or email

About Viewmaker

The Viewmaker platform makes it easy for marketing teams to deliver engaging content through mobile apps. Using geo and image based augmented reality and proximity technology triggers (such as beacons and wireless tags), Viewmaker delivers interactive content customised to a user's location, activity and needs. Viewmaker is targeted at brands, manufacturers, retailers and visitor attractions. More information is available at

About The Jockey Club

The Jockey Club has been at the heart of British racing for more than 260 years. Today the largest commercial group in the sport (2013 turnover: £166.9m), The Jockey Club runs the largest racecourse group in the UK by turnover (2013: £158.7m), courses (15) including those at Aintree, Cheltenham, Epsom Downs and Newmarket, attendances (2013: 1.74m), total prize money (2013: £41.6m), contribution to prize money (2013: £18.24m) and quality racing (Group and Graded races); more than 3,000 acres of world-class training grounds in Newmarket and Lambourn; The National Stud breeding enterprise and education provider; and the charity for racing's people in need, Racing Welfare. Governed by Royal Charter, every penny The Jockey Club makes is puts back into British racing. More information is available at

This press release was distributed by ResponseSource Press Release Wire on behalf of Scramboo in the following categories: Men's Interest, Entertainment & Arts, Leisure & Hobbies, Sport, Consumer Technology, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit