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LONDON, UK – 6 December, 2014 - Alarming research out today has revealed that the majority of over 50s are confused by discount vouchers or cash back offers worth a staggering £11.4 billion*.

The research by, the over 50s online community, lifestyle website and social network, found that 62% of those surveyed had never used an online discount voucher or cashback offer and worryingly they didn’t know where they would find one.

These findings are concerning given that the research also revealed that an estimated 2.4m** UK residents over 50 - who are retired - have minimal savings for their later years.

The over 50s are also somewhat mistrusting of supermarket multi-buys with 61% saying they double check offers in shops to make sure they really do offer better value.

Martin Lock, CEO of, said: “The over 50s are clearly feeling very cautious about discount offers with many seeming too confusing to use or even trust them. At we offer this age group a trusted and reliable ‘single solution’ for discounts and deals – and with this we launched the Silvercard+ which offers the over 50s access to exclusive offers and deals from retailers, travel companies, airlines, hotels, technology and entertainment companies.”

The Silvercard+ is the only UK discount card for the over 50s and offers straightforward discounts from trusted brands such as the RAC, Virgin Wines, Cunard, P&O, ATG Tickets, Samsung and Cotswold Outdoors to name but a few.

- ends -

For more information please contact

Denise Pritchard, Marketing Director,
T: +44 (0) 208 133 4211 M: +44 (0) 7917 700 017 E:


The Forge Communications
Holly Ward, 07950 315411
Emma-Jo Jones, 07796 934230

Notes to Editors

Notes and sources:
* £11.4 billion of missed discounts
15.4m over 50s online x 62% who do not use (or do not know where to find) online discounts = 9.5m over 50s x £1,200 annual online discounts per adult = £11.4bn

62% of respondents to survey did not use/know what a cashback site is or do not know where to find online discounts.

15.4m over 50s are online (source: Digital Strategy Consultancy, September 2013)

£1,200 per annum average saving via online discounts and vouchers, source: Guardian, Aug 2011 and Freebies World, Nov 2013

**£2.4m have no savings calculation:
Based on 2011 ONS Census 21,811,345 people will be over 50 in the UK in 2014 of which 7.7m will still be working (Government data 2013). This leaves a total of 14,111,345 people over 50 and not working.

Survey methodology:
1000 over 50s were surveyed online in a study managed by Mortar London.

About Silvercard+ and

Silvercard+ is the only over 50s discount card in the UK and it has been created by Following the launch offer, the card will cost £12 per annum. is a unique and informative lifestyle website and social network exclusively for the online community of over 50s. The site was developed by an experienced team all aged over 50 in response to the growing number of internet users aged over 50, which currently stands at over 15 million. The management team has extensive knowledge of the digital world. Commercial, editorial, marketing, sales and digital expertise is supported by a diverse board which is guiding the business’s rapid growth. is a trusted and friendly online community environment providing news, reviews, features and offers from leading brands. Key sections include: Silvercard+, Speakers Corner-(where visitors can vote and comment on a large range of subjects), “Best of The Web”: (a round-up of useful websites covering over 200 topics ranging from health and wellbeing, travel and finance to cars, technology, sport and gardening) and Silverfriends, an online friendship site for the over 50s.

Its widely-used community and social media sites (the largest UK over 50s social media Facebook site with 154,000 followers with average interaction rates up to 2 million per week) provide an integrated social experience for users who want to meet new friends, connect with old friends and share information online.

This press release was distributed by ResponseSource Press Release Wire on behalf of Forge Communications in the following categories: Men's Interest, Entertainment & Arts, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Personal Finance, Business & Finance, Travel, Media & Marketing, Retail & Fashion, for more information visit