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Pocket App partners with West Midland Fire Service to create ‘999eye’ emergency service reporting system

London – 15th December, 2014 - Pocket App, the UK’s largest independent app developer, is proud to announce its collaboration with West Midlands Fire Service (WMFS) to produce a smartphone system that will enable reporters of fires and other emergencies to stream live footage directly to 999 call operators.

The ‘999eye’ system is due to be trialled by WMFS in early 2015 before a wider pilot involving a number of other emergency services, and an anticipated roll out later in the year. The new solution will complement the current 999 system and allow operators to better determine the level of emergency response required.

The system works by sending a text message to the smartphone of the reporter of an incident. By clicking on the URL link contained within the text message, a one-use-only live video stream is set up allowing the 999 call operator to see the incident, how serious it is and then decide what response to deploy.

The project has already garnered major interest from other emergency services and on 8 December WMFS hosted a 999eye Emergency Services Collaboration Event. Representatives from the UK’s Emergency Services, Mobile Communication Networks and Government Departments saw how 999eye works and took part in workshops to explore issues such as of ICT, data protection and legislation.

Paul Swaddle, CEO Pocket App comments: “After many years in the mobile industry, we know better than most the importance of collaborative development and we are delighted to be the technical partner to WMFS on this project. This is a major advancement in the way that 999 calls are reported and dealt with and could be lifesaving. Additionally with interest in the technology coming from other emergency services, both home and abroad, there is a real chance that this could change emergency responses around the world.”

Watch Commander Matt Wroughton, of WMFS, said: “Emergency control staff are highly trained in getting information from callers to help them quickly establish what is happening and where. We are confident that this system will complement their existing work, and help them to make even better decisions about what resources to send to an incident.

“However, the potential benefits are much wider than that. 999eye will help us relay risk-critical information to crews on their way to an incident scene, and help commanders resolve situations effectively while keeping personnel and communities safe.”


About Pocket App

Pocket App is the UK’s largest independent app developer designing, developing and distributing award-winning mobile apps. Founded in 2010, Pocket App’s senior executives collectively have over 30 years’ experience in the mobile industry having worked in partnership to deliver projects for large telcos, as well as a vast array of leading brands and marketing agencies. Pocket App is a recognised specialist multi-platform application provider, designing mobile apps and mobile solutions. For further information please visit of follow us on Twitter @PocketApp.

Media Contact:
Michael Bartley
C8 Consulting Ltd
+ 44 118 900 1133

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