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Vivid Billboard

Today marks the beginning of Vivid Vapours biggest advertising campaign to date. Vivid Vapours will be launching outdoor displays in over 3,000 sites across the UK, boosting brand recognition – amongst adult smokers, in the busy Christmas period leading up to the New Year.

In huge letters, the Vivid brand will be displayed across billboards and bus stops across various high profile locations in the UK .

Zoe Smith, Marketing Director at Vivid Vapours said,
“The concept behind this campaign was brand awareness and I think we have really managed to get that across. When people look at this campaign, there is absolutely no question as to who we are and what we do”.

“This is an important time of year for e-cigarettes and Vivid Vapours in particular. We wanted to do something really special to show how far we’ve come in just one year. What better way to do that than launch our biggest ever campaign”.

This campaign marks the one year anniversary of the Vivid Vapours brand. Since its launch on January 4 2014, Vivid Vapours has quickly become the UK’s best selling e- liquid brand (Nielsen data collected October 2014)

Zoe Smith added:
“We’ve watched Vivid Vapours grow from nothing to building a 22% share of the independent retailer market (EDFM data collected December 2014) in just 12 months. We have no intentions of slowing down now and this campaign is a fantastic way of rounding off 2014 on a high note”.


Note to editors

Nicocigs Ltd was formed in 2008 and has established itself as the market leader in the UK independent sector. Nicocigs employs 100 staff and has a portfolio of brands including Nicolites, Vivid Vapours and Craze E-shisha.

Nicolites - the first offshoot of Nicocigs - was created to bring a more consumer focused brand to the market. From 2011, Nicolites sales increased exponentially and the introduction of the Vivid Vapours and Craze E-shisha brands in 2014 have seen a further increase in market share for Nicocigs, establishing them as the market leader in the UK independent sector.

These products contain nicotine which is a highly addictive substance. They are not for
use by those under 18 years old, pregnant or breastfeeding women or persons in ill health.

For more information visit,, and

Please contact Gemma Greenman, Communications Co-ordinator at Nicocigs Ltd, at for more information, images or interviews.

This press release was distributed by ResponseSource Press Release Wire on behalf of Nicolites in the following categories: Consumer Technology, for more information visit