Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Online estate agents are really starting to challenge the established high street rivals by vastly undercutting their large commission fees

The first website that allows property sellers to compare and browse the leading online estate agents at-a-glance has launched.

Property guide Selling Up’s new service enables users to compare agents’ fixed fees and flexible services, and is the only one of its kind.

The URL is:

Online estate agents are a fast-growing set of companies that offer to sell property for a fee as little as under 250 pounds, and celebrity-backed sites include TV property guru Sarah Beeny’s Tepilo, ex-Dragon’s Den star James Caan’s eMoov and Poundland founder Steve Smith’s Estates Direct.

Until now there has been no up-to-date way to compare them without filling in forms or signing up to receive various email quotes.

Every agent deal featured in Selling Up’s comparison results includes at minimum a listing for the vendor’s property on the main portals Rightmove, Zoopla and Primelocation.

Users choose which additional services they require from a menu (price negotiation, for sale sign etc.), and the page only displays the agent deals that meet their requirements.

The comparison results can be ordered either by lowest price or by largest agent, which is determined by the number of properties the agent has listed for sale.

Selling Up’s founder Oliver Lewis explains the background to the comparison tool and how it works:

“Online estate agents are really starting to challenge the established high street rivals by vastly undercutting their large commission fees, thanks to publicity from celebrities like Sarah Beeny and James Caan.

“What makes online agents so appealing is that they can list your property on the big portal sites which means they are able to reach millions of potential buyers, just like a typical estate agent can, but for a much lower fee.”

However, Mr Lewis added that comparing the market isn’t straightforward.

“When you hire a traditional high street agent you might pay a fee in the thousands of pounds, but usually you get a full service which includes hosted viewings, taking photos, negotiating the price and so on. This isn’t always the case with online agents, especially the no-frills ones.

“Many online agents simply aren’t set up to, for example, conduct viewings because they may be based miles away from the property, so if that service is important to sellers they need to find out before wasting their time considering that agent.

“What we have created is more than just a price comparison tool, it’s a quick way for property sellers to get an at-a-glance understanding of which online agents can deliver the services they need.

“If a user requires the agent to conduct property viewings and supply a floor plan and photographs they simply select those three options and agents that do not provide those services are filtered out of the results.

“We are really excited about this launch as we believe this service has the power to bring clarity to what can otherwise be quite a confusing marketplace. We have timed the launch for January because that is a period when people often decide to make a new start and put their property on the market.”

More information:

- checks prices and deal packages weekly, and is working with several of the listed agents to ensure they are always accurate.

- Agents have not paid to be featured in the comparison tool, so the widest market coverage can be achieved.

- The largest agent to be listed is eMoov, founded by serial investor and former Dragon’s Den star James Caan, which has more than 1,500 residential properties for sale.

- The smallest agent listed is industry newcomers makeurmove with around 20 properties for sale.

- TV property expert Sarah Beeny’s Tepilo, founded in 2009, has just under 300 for sale and is currently running a major advertising campaign to boost its profile.

- As an indication of market share, online estate agents combined are currently listing around 9,000 residential UK properties for sale on Zoopla, which represents roughly 1.5% of the total number available on the site.

- In her recent Channel 4 TV programme ‘How to Sell your Home’, Sarah Beeny suggested that by 2020 around 50 per cent of all homes in the UK might be sold through an online agent.

- is a property selling guide which contains advice, a blog and tools, the first of which is the online estate agent comparison, with more under development.

For further information, please contact Oliver Lewis on 07890 112 402 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of in the following categories: Personal Finance, Media & Marketing, Construction & Property, for more information visit