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Immediate Press Release – London, UK
Contact: Kate Cameron, E: / T: +44 20 3216 0022

Boxpark, the creators of the world’s first pop-up mall takes action against a copycat scheme in Dubai which has been launched by Meraas Holding LLC, a company widely reported to be owned by Dubai’s Ruler Sheikh Mohammed.

Boxpark’s lawyers have written to Meraas demanding that it immediately ceases and desists its use of the Boxpark name in connection with its proposed container retail development in Dubai. See enclosed
Roger Wade, CEO and Founder of Boxpark says “ Dubai and Sheik Mohammed have developed an excellent business relationship with the UK. We are confident that Sheik Mohammed and the Dubai Government would not actively look to copy our established brand, and we are appealing to the Dubai Government and Sheik Mohammed to encourage Meraas to comply with our reasonable demands.”

The similarities are hard to miss as highlighted by recent Dubai Press and Government film on Sheikh Mohammed tour of Boxpark Dubai.

Click to watch & share the BOXPARK copycat video
Example Press:

Boxpark Dubai Government film:

Boxpark Dubai Website

Boxpark London Film

Boxpark London Website

- Boxpark Ltd opened the World’s 1st Pop Up Mall built in London 2011

- Boxpark is created from stripped and refitted shipping containers creating
unique pop up stores.

- Boxpark UK trademark was registered in 2010

- Boxpark is a registered trademark in the UK, Europe, US, and Internationally.

- Meraas Holding LLC is planning on opening a Boxpark copycat scheme on 15th February 2015.

- Meraas is a company widely reported to be owned by Dubai’s Ruler Sheikh Mohammed,

- Meraas applied for a Boxpark trademark in UAE in 2013 well over 2 years after Boxpark London had opened.

- In September 2014 Meraas were granted the trademark in UAE

- The UAE is not covered by the Madrid International Trademark System , and trademarks are registered locally in the UAE

- Boxpark London has received international coverage and exposure since opening, and is widely known in the International Design and Retail community
including Dubai.

- Under International trademark law the Boxpark trademark and concept goes well beyond the countries where it is registered.

- Boxpark have written to Meraas and its lawyer to request they cease and desist any further use of the Boxpark or similar trademark.

- Meraas have to date not complied with our requests, and they still plan to open Boxpark Dubai.

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