But Londoners are the most likely to get the winter blues according to new Ukash research
London, February 2015 – As UK temperatures continue to stay low – and the pound remains strong against the Euro - some Brits may be thinking about grabbing some winter sun. According to new research from the Ukash Travel Money Prepaid MasterCard card that’s certainly true for those living in the East Midlands, with 31% having booked a sunny destination for a winter break; closely followed by Londoners at 26%.
However residents of the UK capital city may have good reason to book some winter sun as they also top the table for being the most prone to the winter blues according to the Ukash research. Just 14% of Londoners said they don’t suffer from the winter blues, although their close neighbours in the South East seem to be much happier with 28% saying they don’t get the winter blues.
The Ukash research also reveals some of the tactics used to combat the winter blues. 66% of Londoners sleep more in the winter. 60% of people in Wales said the same although only 41% of people in Yorkshire and the West Midlands resort to their duvets in the winter months. The Welsh scored the most across the UK when it comes to eating more to combat the winter blues, with 68% upping their food intake over the winter months. Yorkshire comes in second at 59% but only 48% of those living in the South West admitted to comfort eating.
“Our research suggests that most people change their behaviour in winter, whether it’s eating more or sleeping more,” explains James Allum, Chief Commercial Officer at Ukash. “And it’s not just about eating or sleeping more. Exercise is also a popular way to combat the winter blues with nearly a third (31%) of those living in the North West choosing exercise as a way to beat the winter blues, followed by Wales (29%) and the South West (28%).
“But what we also found was that planning ahead by booking a holiday for later in the year was a good way to combat gloomy thoughts. 29% of those from the South West prefer to look forward to a holiday later in the year, with Scotland (28%) and Wales and the North West (27%) close behind.”
Whether booking a winter break or a big holiday in the summer months, the Ukash Travel Money card is the safe, easy and secure way to manage travel money. With access to the best FX rates, no fees for usage and free ATM withdrawals, Ukash helps holiday spending money go further.
The Ukash Travel Money MasterCard: The Facts
• Lowest FX Rate on the market
• No transaction fees
• Free ATM withdrawals in Europe and the US
• Free balance enquiries online, at ATMs and SMS
• Available in Euro and US Dollar
• Free top up by debit card
• No application fee
• No annual fee
• Chip and PIN security
• Use as over 34 million outlets that show the MasterCard Acceptance Mark
• Minimum load value: £50
• Maximum single load: £2,000
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For further press information or interviews please contact the Ukash Press Office at HSL: Wendy Harrison, Clare Watson, Parm Heer or Ed McCambridge. +44(0)208 977 9132. firstname.lastname@example.org
Notes to Editors:
Ukash is regulated by the UK Financial Conduct Authority (FCA).
The Ukash Travel Money Prepaid MasterCard is issued by Prepaid Financial Services Limited pursuant to a license from MasterCard International Incorporated. Prepaid Financial Services Limited is regulated and authorised by the Financial Conduct Authority, registration number 900036. Registered Office: 36 Carnaby Street London, W1F 7DR.
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