UK RELATIONSHIP APP DUN VALUED AT $3.7 BILLION
Divorce-reversal app, DUN, reunites couples, saves Britons millions
APRIL 2015, LONDON - The UK’s high divorce rate is predicted to fall in this Election year thanks to an ingenious app available for iPhone and Android smartphones, designed by Silicon Roundabout-based boffins. The company, founded by a 22 year old French émigré, is set to float later this year on the NASDAQ stock exchange with a market capitalisation of £2.5bn (nearly $3.7bn) and has been cited as a Tinder-killer.
The DUN app, downloadable from Apple, Google and Microsoft app stores, has been designed by marriage counsellors to solve, with a daily finger-swipe, the complex issues at the heart of relationship breakdowns. Divorces in the UK are estimated by experts to cost over £456 million pounds in fees to counsellors, lawyers, removal men, personal trainers and makeover artistes.
Since Steve Jobs’ launched the first iPhone in 2007, scientists have recognised the healing powers of smartphones on relationships. The intense bond felt between users and their devices makes them ideal ‘digital counsellors’ able to mediate between couples, who often spend more time communicating with their screen than their actual, non-digital, partners. Research by the Academy for the Practice of Relationship Improvement and Love found Brits trust their telephonic information by up to 67% more than their partners.
How DUN works
The DUN app works using the power of list-building and gamification techniques to help users satisfy their partners’ desires. Menial tasks are suggested by one partner using an easy-to-use interface, capable of very basic mindreading when used correctly and performed by their partners to earn DUN points - when they are completed, or ‘done’.
The application validates and approves a task list which is then sent to the users’ partners, usually there is only one recipient, known by the DUN app as a ‘spouse’. Once DUN receives video proof of task completion, the task-giver receives a confirmation and the task-completer can move up a level in the App. The gameplay of the app has been described as ‘Better than Globe of Warfare” by Jeremy Clarkson, in a break between filming.
What scientists are saying
Founder of DUN, Avril Lefou, who hails from the world’s romantic capital, Paris, started her business after noticing the different level of communication between UK couples and their handsets. She commented: “In London apps are our life, so why fight it? Couples need to embrace the power of ‘appiness’ in their lives and get over the petty rows which plague modern relationships. Life is too short.”
“When DUN says something is ‘done’, it really is and no amount of real-world bickering is as satisfying as earning DUN points as you make your loved one happy.”
Fellow academics at the independent Academy for the Practice of Relationship Improvement and Love have validated Lefou and DUN’s approach stating: “We found that males and females differ in their use of DUN. Whilst females tended to add tasks faster than their counterparts could remove them, males tended to remove more tasks than they had completed. We presume this is due to ‘fat finger’ syndrome, but we have more work to do here.”
Lefou’s team is already hard at work on its next app, which will reunite couples beyond the grave. The new technology, developed during a group séance in Hoxton, has been described by those who have seen it as ‘incredible, literally life-changing and out-of this-world’.
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For more on this story and to contact DUN founder, Avril Lefou, please contact
0203 637 0640
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