TV has a huge impact on destination choice and the popular BBC show Death in Paradise inspires 34% to travel to Guadeloupe.
- Over a third (34%) of over 50s would dream of visiting BBC’s popular drama location for Death in Paradise
- Las Vegas and Brazil (4%), are the lowest priority of travel destinations for the over 50s
- Broadchurch and Downton Abbey top close-to-home TV destinations to visit
London, April 2015: New research reveals that the over 50s have exotic tastes when it comes to travel. 35% of over 50s said that Joanna Lumley would be their favourite travel companion, over Michael Palin, at 25%. The Ab Fab star even beat off crooner, Michael Buble at 10%, and recently sacked, Jeremy Clarkson.
Miss Lumley says of the poll “I am thrilled and delighted to have been chosen and my next travel programme in China, Mongolia, Siberia and Russia (Joanna Lumley’s Trans Siberian Adventure) is just especially for all those sweet but absent travelling companions who voted for me, and who are in my thoughts wherever I go.”
Far from wanting a short hop over the channel for a European getaway, over a quarter of the poll (26%) of over 50s would choose Australia as their holiday destination, if money were no object.
Interestingly, Las Vegas came last in the poll with 4%, indicating the over 50’s Brits have put their gambling days behind them.
TV has a huge impact on destination choice and the popular BBC show Death in Paradise inspires 34% to travel to Guadeloupe. The grizzly goings-on in BBC hit Broadchurch comes a close second with 29%. The stay-cation is still going strong as ITV’s Sunday night regular Downton Abbey draws 10% to Highclere Castle. But only 1% would like a trip to Weatherfield in Yorkshire the home of Coronation Street.
Martin Lock, CEO Silversurfers.com says: “This survey shows that the over 50s are still looking for far flung adventure, and that TV programmes have a big impact on their decisions. As for travel companions, I’d rather go with Michael Palin as my guide, but I’m sure my wife would rather travel with Michael Buble!”
The top 10 travel companions are:
1. Joanna Lumley 35%
2. Michael Palin 25%
3. Michael Buble 10%
4. Len Goodman 8%
5. Ben Fogle 6%
6. Daniel Craig 4%
7. Bear Grylls 4%
8. Judith Chalmers 4%
9. Jeremy Clarkson 3%
10. Angelina Jolie 1%
The top 10 travel destinations, if money were no object, are:
1. Australia 26%
2. New Zealand 23%
3. Hawaii 12%
4. Fiji 9%
5. Barbados 8%
6. Alaska 5%
7. Antartica 5%
8. Iceland 4%
9. Brazil 4%
10. Las Vegas 4%
The top TV programme locations as a holiday destination are:
1. Guadaloupe, Death in Paradise 34%
2. West Bay, Dorset, Broadchurch 29%
3. Highclere Castle, Berkshire, Downton Abbey 10%
4. The Chilterns, Oxfordshire, Midsomer Murders 7%
5. Lacock Abbey, Wiltshire, Wolf Hall 5%
6. Yorkshire Dales, Emmerdale 5%
7. Benidorm, Benidorm 4%
8. East End of London, Call the Midwife 3%
9. Oxford Street, London, Mr Selfridge 2%
10. Weatherfield, Manchester, Coronation Street 1%
The survey was carried out by Silversurfers.com and polled 1000 people.
For more information please contact
Denise Pritchard, Marketing Director, Silversurfers.com
T: +44 (0) 208 133 4211 M: +44 (0) 7917 700 017 E: email@example.com
Holly Ward, firstname.lastname@example.org 07950 315411
Emma-Jo Jones, email@example.com 07796 934230
Silversurfers.com is a unique and informative lifestyle website and social network exclusively for the online community of over 50s. The site was developed by an experienced team all aged over 50 in response to the growing number of internet users aged over 50, which currently stands at over 15 million. The management team has extensive knowledge of the digital world. Commercial, editorial, marketing, sales and digital expertise is supported by a diverse board which is guiding the business’s rapid growth.
Silversurfers.com is a trusted and friendly online community environment providing news, reviews, features and offers from leading brands. Key sections include: Silvercard+, Speakers Corner-(where visitors can vote and comment on a large range of subjects), “Best of The Web”: (a round-up of useful websites covering over 200 topics ranging from health and wellbeing, travel and finance to cars, technology, sport and gardening) and Silverfriends, an online friendship site for the over 50s.
Its widely-used community and social media sites (the largest UK over 50s social media Facebook site with +225,000 followers with average interaction rates up to half a million per week) provide an integrated social experience for users who want to meet new friends, connect with old friends and share information online.
This press release was distributed by ResponseSource Press Release Wire on behalf of Forge Communications in the following categories: Entertainment & Arts, Leisure & Hobbies, Travel, for more information visit https://pressreleasewire.responsesource.com/about.