GHURKA USA DONATES PROCEEDS TO THE GURKHA WELFARE TRUST FROM THE SALE OF THEIR NEW G200 COLLECTION WITH FORTNUM & MASON SHOP-IN-SHOP AND PARTNERSHIP WITH THE GURKHA WELFARE TRUST
LONDON May 2015 – Renowned American leather goods firm, Ghurka USA will launch its first international presence inside Fortnum & Mason in London in partnership with the Gurhka Welfare Trust (GWT). This marks the brand’s 40th anniversary and coincides with Gurkha 200, the 200th anniversary of Gurkha service to the British Crown. GWT is the leading Gurkha welfare charity which provides financial, medical and development aid to Gurkha veterans in Nepal.
“Following the devastating news of the earthquake in Nepal, we must do everything we can to support the GWT and its work and fund raising,” said Pam Bristow, Ghurka USA’s Executive Vice President of Marketing and Brand Strategy. “Our new partnership will cement our relationship and support the GWT long into the future.”
Ghurka USA will be donating 100% of the £20,000 proceeds from their bespoke “Officer’s Field Set” consisting of a picnic table, two field chairs, a green wool blanket, two pillows and a picnic umbrella – all created by Ghurka master furniture craftsman Richard Wrightman. Ghurka USA will also be donating a further 25% from their new G200 Collection, a capsule assortment of three styles from the Ghurka archives re-imagined in partnership with The Gurkha Welfare Trust. The bag designs utilize the famous green wool used in Gurkha uniform jackets in place of the brand’s signature twill, and will be lined in red as a nod to the military flash worn by the soldiers. The range will be retailed exclusively at Fortnum & Mason in the UK.
“We are delighted to have this new relationship with Ghurka, whose very name demonstrates their high regard for the ex-servicemen we support,” states Karen England, Director of Fundraising & Communications for The Gurkha Welfare Trust. “The quality of Ghurka’s products rivals the exceptional standards of Britain’s Gurkha soldiers, and through our partnership we hope to raise significant funds in support of elderly and infirm veterans in Nepal particularly at this time.”
There has never been a more important time to recognize the brand’s affiliation to the Gurkha Welfare Trust.
Founded in Connecticut in 1975, Ghurka has served as a symbol of superior American leather craftsmanship for forty years. Ghurka bags and accessories are handmade by master artisans committed to a tradition of superior craftsmanship, superb functionality and timeless American style. Every item that bears the Ghurka mark remains loyal to our heritage of exacting design and trademark manufacturing processes and is built to provide a lifetime of use and enjoyment.
Perhaps what best defines a Ghurka bag is its ability to operate in all worlds equally and admirably: From East to West, from city to country. A Ghurka bag is as international as it is American, as cosmopolitan as it is local, as rooted in history as it is constantly changing. Every new scratch is indicative of a past adventure and anticipates the next journey. The Ghurka collection is available exclusively at our flagship stores at 781 Fifth Avenue and 65 Prince Street in New York City, 245 Post Street in San Francisco, through the Ghurka website, and at select fine retailers. To shop online or learn more about Ghurka please visit Ghurka|http://www.GHURKA.com|
About The Gurkha Welfare Trust
The Gurkha Welfare Trust helps Gurkha ex-servicemen who served the British Crown, and their dependents, who are in poverty or distress. The Trust supports 6,667 retired Gurkha soldiers and widows in Nepal who have little or no other form of income. Most are in their 80s and 90s and are totally reliant on the Trust for a secure and comfortable old age. The Trust also provides Community Aid projects in Gurkha villages including medical care for retired Gurkhas and their families in rural areas. As the leading Gurkha charity, The Gurkha Welfare Trust is the main beneficiary of Gurkha 200. For more information on the Trust, please visit GWT|http://www.gwt.org.uk|.
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GHURKA USA CONTACT:
Rosalind Milani Gallieni, RMG PR & Events. E: email@example.com T: +44 (0)20 7731 6155
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