As conventional surveys fail to call which party has the bottle to win this week, Oddbins' novel approach reveals most telling hints yet.
Through a series of country-wide controlled blind tastings of five wines from Rhône Valley that represented political parties, UK wine merchant Oddbins, reveals the characteristics that would win the nation’s vote in Thursday’s election.
Of the five wines available to taste, the winner (36% of the vote in England and 30% of the vote in Scotland) did not represent any of the main parties, indicative of what is needed to swing the vote.
Keen to give Britain a different flavour of politics, hundreds of wine lovers across the UK gave a landslide victory to Châteauneuf du Pape – Domaine de L'Arnesque – a smooth, rich and profound wine. With charisma and substance that shines out like a beacon for the people – it wouldn’t be seen near a bacon sandwich, it’s a really unmissable, must-try expression of this exalted style.
“The message from this nationwide tasting is clear – parties need to put a cork in the rhetoric and deliver deeper tones that linger in the palette of the electorate,” said Emma Shaw, Head of Commercial Operations of Oddbins.
“While it might be too late for the politicians to take heed from the characteristics of the wine selected by members of the public, they would be well advised to have them as a priority if they intend to make a difference at the next election, which is bound to take place within 6 months of the one on Thursday,” continued Shaw.
For more information on the poll, contact email@example.com; +44 207 932 5580.
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