Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Wilmington, Delaware, 3rd June 2015 –, Inc., market leaders in supplying affordable high-performance load balancing solutions with unbeatable customer support, today announce an immediate product re-pricing structure after an extensive market review. The new pricing lowers the entry point for true enterprise-class load balancer performance.

Market research findings:
• Resistance to artificial bandwidth or feature restrictions
• Growing trend towards cloud and virtual deployments
• Dedicated hardware still required for guaranteed performance
• Desire to future-proof any hardware with 10GbE
• Dependability & confidence in the brand
• Preference for direct manufacturer support

One of the key findings of the market research is customer desire to future-proof any hardware investment, primarily by installing 10GbE capability today rather than upgrading later. Malcolm Turnbull, CEO, states, “In response to market demands to future-proof investment, we have immediately slashed prices to bring higher-performance at a lower price-point. This re-pricing is the first of a series of steps in responding to the market.”

The extensive review of the load balancer market has shown how the market is changing and are taking steps to satisfy the new market dynamics, as Malcolm Turnbull explains, “Over the past few months we have gained an invaluable insight to the greater market and our customers. We have noted a consistent and growing move towards cloud infrastructure and virtual deployments, however hardware is still being deployed to guarantee performance.”

The research showed that customers struggled to understand that they were often buying lower-end or middle-range load balancer on cost grounds to find it is actually a fully specified model with added or built-in limitations. Malcolm Turnbull added, “Our research highlighted customer resistance to artificial performance or feature limitations that have plagued the market. Why make a top-end product then add restrictions to it? We are proud to say that have never, nor will we ever, restrict the performance or feature-set of any of our products.”

Today’s new pricing structure is the first in a series of actions by Inc., as the company’s direct sales structure, customer support and product development is geared to quickly respond to changing customer demands.

With immediate affect the price for the following performance products have been slashed to reflect market demands:

◦ The ENTERPRISE MAX has been reduced by 38% (to $4,995 from $7,995)*
◦ The ENTERPRISE 10G has been reduced by 43% (to $6,995 from $11,995)*
◦ The ENTERPRISE R320 has been reduced by 20% (to $12,495 from $15,995)*

* Global pricing reflect similar savings

ABOUT LOADBALANCER.ORG Inc. leads the industry in delivering high-performance load balancing solutions directly to customers around the world backed by unequalled customer support. Customers who depend on the high-availability of business-critical web applications can take advantage of unparalleled flexible solutions and the industry’s most responsive direct 24/7 support. Founded in 2003, has offices in the US, Canada, Germany and a global headquarters in the UK. With thousands of load balancers deployed on six continents, Inc. is a pioneer in providing fully flexible solutions to meet customer needs.

For more information visit:


Mike Flower
marketing AIM Ltd.

+44 (0)7977 323 077

This press release was distributed by ResponseSource Press Release Wire on behalf of marketing AIM Ltd in the following categories: Business & Finance, Computing & Telecoms, for more information visit