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The partnership means that the Born Free Foundation is now able to offer home-visit, solicitor-written wills to its UK supporters

London, 10th June 2015: The Goodwill Partnership is pleased to announce a partnership with the Born Free Foundation, the dynamic international wildlife charity founded by the actors Bill Travers MBE and Virginia McKenna OBE.

The partnership means that the Born Free Foundation is now able to offer home-visit, solicitor-written wills to its UK supporters and volunteers at an extremely low cost of only £98 +VAT. The aim is to encourage bequests and legacy donations to help fund the wildlife charity’s broad range of animal welfare, conservation and education projects.

Founded in 1984, and inspired by the 1966 film of the same name, the Foundation uses its high media profile to campaign for and protect lions, elephants, gorillas, chimpanzees, tigers, polar bears, wolves, dolphins, turtles, sharks and much more. The charity is also able to respond to emergency situations worldwide through its Global Initiatives project as well as participate in international coalitions such as the Species Survival Network.

Mark Jackson, Director of The Goodwill Partnership, says: “The Born Free Foundation is one of the UK’s most iconic and inspirational charities, with a long tradition of rescuing caged animals and returning them to their natural habitat in protected sanctuaries. It has since initiated many successful wildlife projects and we are immensely proud to assist them in legacy fundraising via our home-visit, will-writing service.”

Virginia McKenna, Born Free Founder & Patron, says: “You probably realise how vital it is to have an up-to-date will and ensure your family, friends and the animals and special causes you care about are provided for. But you might be surprised by how straightforward and inexpensive it is to make proper arrangements for the future.” This is exactly what The Goodwill Partnership provides.

The latest partnership with the Born Free Foundation is the most recent of a number of partnerships created by The Goodwill Partnership. These include Arthritis Care, Cystic Fibrosis Trust, Action for Children, as well as Macmillan Cancer Support who in 2013 announced record results for legacy will-writing as a result of its partnership.


For further information please contact the press office on 07931 381209 or email

About the Goodwill Partnership
The Goodwill Partnership was launched in 2009 to offer low-cost, home-visit will-writing services for charities’ donors. The service also provides a detailed reporting structure of legacies left to charities, allowing them to plan financially for the future with far more confidence. Participating charities include The National Autistic Society, Motability, Macmillan Cancer Support, Sue Ryder Care, Rainforest Foundation UK, Prince’s Trust, National Osteoporosis Society and Princess Royal Trust to name a few.

Online brochure:

About the Born Free Foundation
The Born Free Foundation is a dynamic international wildlife charity, devoted to compassionate conservation and animal welfare. Born Free takes action worldwide to protect threatened species and stop individual animal suffering. Born Free believes wildlife belongs in the wild and works to phase out zoos. We rescue animals from lives of misery in tiny cages and give them lifetime care.

Born Free protects lions, elephants, tigers, gorillas, wolves, polar bears, dolphins, marine turtles and many more species in their natural habitat, working with local communities to help people and wildlife live together without conflict. Our high-profile campaigns change public attitudes, persuade decision-makers and get results. Every year, Born Free helps hundreds of thousands of animals worldwide. For more information about Born Free please visit:

This press release was distributed by ResponseSource Press Release Wire on behalf of Howse Jackson Marketing in the following categories: Environment & Nature, Farming & Animals, Public Sector, Third Sector & Legal, for more information visit