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An online marketplace is a growth accelerator for ePRICE in a high-potential and competitive market

Etailer also using Mirakl online marketplace to ease international expansion

June 29, 2015, – ePRICE, one of Europe’s biggest etailers, part of Banzai S.p.a, listed on the Milan Stock Exchange (BANZ), has launched a new online marketplace as it seeks to improve its product selection and growth in the Italian market.

ePRICE has seen a strong interest since the launch of the Beta Version of its online Marketplace from Mirakl and it is now opening the Marketplace to European merchants that will be able to sell their products to Italian customers.

ePRICE already offers more than 800,000 different products in a variety of categories including: electronic and household appliances; toys; home accessories; DIY and much more. The Italian etailer intends to grow the Marketplace to cover the long tail on secondary categories such as toys and home improvements that have low margin and/or high inventory costs.

“An online marketplace is a growth accelerator for ePRICE in a high-potential and competitive market,” said Raul Stella, CEO ePRICE. “By significantly increasing our product range and offering the best possible price to consumers, we will be able to improve the overall customer experience and also help us to further accelerate our growth in the Italian market.”

With millions of visitors each month, ePRICE is one of the biggest players in the Italian retail industry. It offers the best of online and offline, allowing both its ePRICE and Marketplace customers to have products delivered to their home or to picked up at more than 80 Pick&Pay locations across Italy.

“Mirakl is an undoubted expert when it comes to online marketplaces and we have really benefited from their technology, expertise and marketplace know-how,” said Leonardo Costa, Head of ePRICE Marketplace, “Mirakl is providing a multi-language seller platform which is key to our Marketplace International expansion.”

Mirakl was launched in 2011 by Philippe Corrot and Adrien Nussenbaum and provides a SaaS solution that enables brick & mortars retailers, etailers and media companies to host transactions between buyers and sellers of products. It works with some of Europe’s largest retailers, including Galeries Lafayette, Darty and GAME in the UK.

“ePRICE is one of the most prominent etailers in Europe and its new marketplace demonstrates the high regard in which online marketplaces are placed by retailers all over the world,” said Adrien Nussenbaum, co-founder, Mirakl. “Many retailers now see their marketplace as a key e-commerce channel and for ePRICE to select Mirakl is further proof to what our marketplace platform can provide.”


Press contacts

Paul Allen / Rise PR
Telephone: +44 (0) 7515 199 487

About Mirakl

Founded in 2011 by Philippe Corrot and Adrien Nussenbaum, Mirakl is a provider of retail marketplace technology, a secure and highly profitable online space that allows brands to host transactions between buyers and sellers of products. As retailers struggle to cope with the demands of 21st e-commerce, Software as a Service (SaaS) provider Mirakl fits seamlessly with a retailers’ brand and existing presence to offer increased product choice and profits without inventory and logistics costs and restraints.

Mirakl helps multi-channel retailers, service providers and media in their marketplace project by proposing its solution Mirakl Marketplace Platform©, the best technical platform on the market and the only one designed in operational conditions. Modular and adaptable, it is compatible with all existing e-commerce solutions.

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