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We are committed to the growth of our business interests in the Middle East

LONDON, June 29, 2015 – Global content and media agency Spafax is pleased to announce the expansion of its Dubai office.

Nicholas Hopkins has been promoted to Vice President, International Media and Country Manager, Spafax UAE. Nick will be instrumental in the development of new digital assets and will drive new business and product development. During Nick’s tenure at Spafax, which began in London in 2005, he revamped the London media operation and helped build Spafax’s position as the international leader in the commercialization of inflight media.

“I’m delighted to be announcing Nick’s new role. Nick will be able to leverage his experience, expertise and strategic approach across our international media business, developing new digital media products for Spafax,” says Niall McBain, CEO, Spafax. “In his role as Country Manager UAE, he will be able to add exciting new Spafax services to the UAE region helping us expand our proposition to clients.”

Jelle De Mey has been promoted to Director of Sales, and will support Nick in the ongoing opportunities for current and new clients. Jelle has been managing inflight sales at Spafax’s Dubai office since 2007.

“We are committed to the growth of our business interests in the Middle East and are proud to be investing in the development of our media sales services,” says Katrin Kopvillem, EVP, Global Corporate Development, Spafax. “Our track record of success in aviation media positions us firmly at the forefront of our new digital future.”

Spafax is using a forward-thinking approach to inflight media that will help with new product development and incremental ancillary revenue streams across all consumer touch points – from AVOD to new onboard connectivity platforms.

Nick and Jelle have led the development of Emirates inflight media resulting in consistent year-over-year revenue growth and firmly establishing Spafax’s position as a leading media agency in the UAE. The development of these new roles will add exciting new Spafax services to the UAE region, helping expand the agency’s proposition to clients.

About Spafax

Spafax is one of the world’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include British Airways, Air Canada, Singapore Airlines, Malaysia Airlines, Cathay Pacific, Emirates, Fairmont Raffles Hotels International, Bombardier Business Aircraft, Lufthansa, and Mercedes-Benz. Spafax is headquartered in London with offices in Frankfurt, Madrid, Amsterdam, New York, Orange, Hollywood, Atlanta, Dubai, Toronto, Montreal, Singapore, Kuala Lumpur, Santiago and Lima. Spafax is a tenth avenue WPP company .

Spafax facts and figures

30 years creating, curating and acquiring content
30 years working with the world’s leading brands
15 offices worldwide
500 plus industry awards over the past 10 years
Part of the #1 agency network in the world: WPP

For further information or for an interview with Niall McBain, Nick Hopkins or Katrin Kopvillem please contact:

UK & Europe
Nick Blanchard
Schneider Bartosch Communications
+44 (0)7483910280
+44 (0)2071593470

This press release was distributed by ResponseSource Press Release Wire on behalf of SBC London in the following categories: Business & Finance, Travel, Media & Marketing, for more information visit