Be it electric vehicles, web design or research into the marketplace, we are proud to be at the forefront of innovation in the forklift hire industry.
London’s number one forklift rental company Hiremech have always been progressive in terms of their equipment, mind-set and early adoption of the latest technology. Be it electric vehicles, web design or research into the marketplace, we are proud to be at the forefront of innovation in the forklift hire industry.
In keeping with this tradition, we have decided to improve our existing website. Online referrals is one of the core tenets of our business model, so it’s incredibly important that our web presence reflects that.
In order to get the design right, we decided to approach a professional photographer to get the best imagery for the job. The subsequent photo-shoot was a great success for staff and the companies re brand alike. As from a designers perspective, it is very useful to have the imagery in place from the very outset of the sites conception.
One aspect of the design of our previous website that needed improvement was the manner in which you navigate around the website. The new site has been restructured so that the improved design now features new categories and pages which will link together seamlessly.
The new website also features a new menu design. You can now choose your forklift from a myriad of factors – anything from indoor gas powered forklifts to outdoor reach trucks. The wealth of choice is staggering.
The improved user journey is crucial when trying to find your way around our extensive library of logistics equipment.
Fantastic improvements have been made including the introduction of more detailed descriptions - crucial to appearing high on the search rankings for your hire products. You can now read more information about why a particular forklift might suit certain situations. This type of content is great in encouraging the user to learn more about the industry.
Google has started to consider the increase in use of mobile devices very seriously indeed and demands that sites take this technology into account when considering their sites design. This was one of the core motivations for us to build a new website (the new website is 100% mobile-friendly).
If this isn’t done to their high standards, you will risk dropping in the search rankings as a result. Needless to say, this would be the worst situation for a hire company based in the ultra-competitive marketplace that is London.
Hiremech.co.uk also features a very impressive Google PageSpeed analytics rating for its mobile compatibility rating as well as the user experience.
A consequence of all of these improvements is that the website now loads faster as well. These are all contributing factors for Hiremech’s rapid rise up the Google search rankings.
For all media inquiries, contact: Joseph Harvey at MOVE Digital on 0203 542 4970 or email Joe@movedigital.co.uk
About Hiremech: Hiremech are the premiere forklift truck hire company in London. We offer a full one-stop-shop solution for all your materials handling needs. Whether you run one forklift or have hundreds, we are here to assist. Forklift hire, sales, servicing, parts, training, accessories and even electric vans - whatever you need we can help.
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