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More than 20 European On-Line Advertising Industry Leaders Comprise Committee


London, October 16, 1997-- The Internet Advertising Bureau (IAB), the only major industry association in the United States
devoted exclusively to promoting the use and effectiveness of advertising on the Internet, named its European Advisory
Committee (EAC) today. The EAC, which will focus on the development of a pan-European IAB organisation, announced its
first members, which represent the following organisations:

Associated Newspapers LTD Moonfire Interactive
Carat Group New Media Marketing & Sales
Carat Multimedia Olgivy & Mather
Channel 4 Real Media Europe
EMI International Telefonica
France Telecom Multimedia Telia
Interactive Marketing Partner (IMP) World Media Network
Media Angels Yahoo! Europe
Microsoft 1 & 1 Online Dialog GmbH

Cecile Moulard, head of new media at French media agency Carat Multimedia said, "With the commitment of individuals
representing these prominent organisations, the EAC will effectively drive a shift in the European on-line advertising
market to a more consistent, powerful and visible industry. We need the right organisation, with the right people
representing main market sectors, who are able to make the right decisions. In my opinion, IAB is the one."

The EAC will mirror the diverse member representation of the IAB in the United States. It will advise on the
organisational structure, goals, and future activities of IAB Europe. When fully formed, IAB Europe aims to provide a
collective voice representing the interests of European companies engaged in selling Internet advertising, and increase
the profile and credibility of the European online advertising market.

Paul Zwillenberg, managing director of Associated Newspaper Innovations, pointed to the need for industry-wide standards
for continued market growth in Europe.

"Whilst the European on-line advertising market is poised for rapid growth, the lack of standards is holding us back. The
types of standards that the IAB advocates are imperative for the continued growth and development of this new medium in
Europe and around the world. Advertisers need the tools to properly measure the effectiveness of their campaigns.
Publishers need to know where they stand in the market place. Both need a common vocabulary."

And according to Director of German advertising agency IMP Hendrik Dohmeyer, "Over the next few years we will witness a
rapid evolution of the on-line advertising industry to a more sophisticated, highly tuned professional entity. This
evolution will be strongly supported and enhanced by the existence of a European IAB network."

The IAB generated an extremely strong response to its inaugural dinner scheduled for October 23rd at the Sheraton Park
Lane Hotel, Piccadilly. Companies or individuals that wish to attend can register for the dinner and obtain further
details about the IAB on its web site: http://www.iab.net.

The Internet Advertising Bureau was formed in 1996 to promote online advertising effectiveness. Current membership
includes companies that are actively engaged in the sales of advertising, with associate membership including companies
that support advertising, including measurement companies, research suppliers, technology suppliers, traffic companies and
other organisations from related industries.

For media that wish to attend the event, or media seeking further information including requests for interviews with EAC
representatives, please contact:

Keely Fitzgerald Sue Rizzello
Edelman Public Relations Worldwide Edelman Public Relations Worldwide
E-mail: kfitzger@edeluk.com E-mail: srizzell@edeluk.com
Tel: +44 171 344 1284 Tel: +44 171 344 1290
Fax: +44 171 344 1209 Fax: +44 171 344 1209

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