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Enterprise solutions drive 120 per cent increase in Software Asset Management revenue

21st Sept. 2015, Bracknell: Snow Software, the leading developer of Software Asset Management (SAM) solutions for both end user organisations and service providers has appointed Microsoft’s Allen Manville as it announces quarter on quarter UK revenue growth of 120 per cent. The company on-boarded approximately 60 new customers in the UK alone last quarter, with scope to continue this momentum as the drive towards SAM intensifies.

Snow’s growth in the UK echoes expansion across the company as a whole and reflects a wider industry trend as Gartner analysts predict a four hundred per cent increase in the adoption of software license optimisation and entitlement solutions by 2017.

In order to respond to the increased demand, Snow attracted industry heavyweight Allen Manville, a seasoned SAM professional with a solid reputation for execution and strategic leadership. Manville joins Snow from Microsoft and Adobe, with over 20 years’ experience in Software Asset Management. Manville will take on the role of UK Partner Manager, charged with supporting its strong reseller community and formalising global alliances with system integrators, auditors and outsourcers.

Manville commented, “My role will be to leverage our strategic partnerships and alliances, which will be instrumental in driving growth and supporting Snow and its partners to fulfil the increasing demand for SAM. There is a growing interest in Snow as system integrators recognise the opportunity to add customer value through managed services around SAM business processes. Auditors and outsourcers can see the value in a solution that is capable of understanding customers’ current software positions.”

Andy Joeres, UK MD & Country Manager at Snow Software, added: “Allen is joining the team at a pivotal time as we build dedicated global alliances to support our growth and expand our partner network. We are committed to our channel and we look forward to seeing the impact that Allen will have in driving momentum and taking our UK alliance partnership strategy to the next level.”

About Snow Software
Snow Software provides Software Asset Management (SAM) solutions that ensure the $320 billion spent every year on enterprise software is money well spent – ensuring organizations have appropriate licensing for the software they use. ​
More than 5,000 organizations worldwide rely on Snow to optimize licensing across mobile, desktop, datacenter and cloud platforms.
For the latest information on Snow regional operations and staffing, please visit

Paula Averley
Origin Communications
t. +44 (0)845 557 6736
m. +44 (0)7766 257776
skype. Paula.averley.origin

This press release was distributed by ResponseSource Press Release Wire on behalf of Origin Comms Ltd in the following categories: Computing & Telecoms, for more information visit