The launch of a bath and body range allows us to stretch the brand and to connect with different types of consumers.
It’s time to unleash the scent adventure! Chewits have partnered with Sapona and will be launching Chewits Bath and Body products in three zesty scents. Indulge your senses with sumptuous strawberry, fantastic fruit salad and amazing orange. The fruit inspired fragrances are perfect matches for Chewits scent-sational products.
The funky trio of fruity scents will be available in Hand Soaps and Shower Gels. Chewie the Chewitsaurus will also be making an appearance on his very own sponge. The Chewie sponge incorporates the much loved dinosaur mascot in a new format.
Caroline Hill Brand Manager of Chewits said “We warmly welcome Sapona to the Chewits licensing programme and look forward to expanding our reach in a new category. The launch of a bath and body range allows us to stretch the brand and to connect with different types of consumers. We were able to work closely with Sapona to match the scents of the products to the flavours of our sweets and are very pleased that the products will be on shelf in time for Christmas gifting.
The new partnership with Sapona will see the full Chewits personal care range be launched in 506 Poundland stores nationwide in October 2015.
Which one will you chews?
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For further information on this release and the Chewits brand, please contact Kirsty Doyle
Tel: 01772 674686
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