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Reading, UK – Zyme, the market leader in the rapidly growing discipline of Channel Data Management (CDM), has today confirmed that it is now processing more than $175 billion in channel revenues annually for enterprise clients in more than 200 countries. Zyme’s pervasive Global Channel Directory has also grown to include more than one million partners worldwide.

In December 2015, Accenture, HP and Microsoft will present alongside Zyme at the company’s inaugural CDM summit in Europe where business leaders will discuss how manufacturers are augmenting transaction-oriented product distribution with cloud-based CDM.

“As Microsoft continues to evolve and mature as a leader in the hardware manufacturing space, more diligence is being spent on channel inventory management and sell-through analysis,” said Frank Martin, senior project manager, Microsoft Corporation. “These data points are key to empowering the various stakeholder groups within the company who are responsible for demand and supply planning, global incentives, and performance management.”

In order for this strategic shift to channel optimisation to be successful it requires accurate and consistent data flowing across the channel, supported by insights gathered and made visible by an advanced CDM platform. When a CDM strategy is managed correctly, manufacturers can experience a tenfold increase in their ability to respond to changes in their channels, by leveraging the accuracy and granularity of intelligence.

The December summit will firmly establish CDM as a critical issue on the business agenda for 2016. “Stakeholders understand just how important a good CDM strategy can be in order to drive longer term business success and they will without doubt be putting pressure on businesses to deliver a robust solution in this area,” said Nick Andrews, MD for Zyme EMEA & India

Global manufacturers already using Zyme include Dell, D-Link, Extreme Networks, Fujitsu, GE intelligent Platforms, GoPro, Honeywell, HP, Lenovo, Microsoft, Plantronics, Schneider Electric, Seagate, Symantec, VMware, Xerox, Armstrong World Industries, amongst others.

Recently the 2015 Ventana Research Technology Innovation Awards honoured Zyme CDM in the Service and Supply Chain category, whilst THINKstrategies gave Zyme its Best of SaaS Award, that recognises leading cloud solutions that deliver measurable business benefits.

To reserve your space at this exclusive event please register at:

About Zyme

Zyme is the global leader in the emerging channel data management (CDM) space, empowering the New Smart Channel™, a proven approach to creating visibility to actionable knowledge that manufacturers need to accelerate partner sales and optimize marketing program ROI. Zyme's flexible, cloud-based offerings facilitate enterprise-grade decisions by responding to real-time, granular channel intelligence. Benefits include better-targeted MDF, co-op, and rebate programs, plus improved segmentation. Zyme replaces outdated, ad-hoc systems with a state-of-the-art, cloud-based platform, data steward services, and a worldwide channel directory of more than one million partners for guaranteed database quality, support for a wider range of formats, and best practices that enhance reporting compliance. With UK headquarters in Reading, and US headquarters in Redwood Shores, CA, Zyme has also offices in Texas, China, and India.

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Media Contacts:

Clare Shephard
Maillot Jaune Communications
Tel: +44 (0) 7736 793332

This press release was distributed by ResponseSource Press Release Wire on behalf of Maillot Jaune Communications in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit