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• Fancy dress retailer Jokers’ Masquerade conducts own fire safety tests
• It finds that some school and sportswear burns faster than fancy dress costumes
• Children’s day wear is not subject to fire safety testing
• Factually inaccurate media reports confuse parents
• Counterfeit costumes present a further safety risk for consumers

Newbury, UK, 23 October 2015 – Jokers’ Masquerade, a leading online retailer of fancy dress costumes, has gone to extreme lengths to highlight dangerous inconsistencies in fire safety regulations that apply to children’s clothing. The retailer ignited a selection of various manufacturers’ children’s wear, including some of its own children’s fancy dress costumes, and filmed the results.

Jokers’ Masquerade’s complete range of EN71 part 2-compliant costumes meet UK fire safety standards and are deemed safe for sale, and yet managing director Mark Lewis believes that more needs to be done to improve the safety of all children’s wear including school uniforms and sportswear, some of which failed basic fire tests.

In 2014, 94 people in England were admitted to hospital as a result of their clothing either igniting or melting, of which almost a quarter were children under 18. This kind of accident was thrown into the spotlight last Halloween when TV presenter Claudia Winkleman’s daughter was admitted to hospital after her witch costume and tights caught fire from a naked flame.

Commenting on the current fire safety standards, Mark Lewis, managing director of Jokers’ Masquerade said: “While it’s understandable that parents are worried about fancy dress costumes, what many people don’t realise is that with the exception of nightwear, everyday children’s clothing doesn’t have to pass any flammability testing to be fit for sale. Whilst classed as a ‘toy’, fancy dress costumes do undergo fire testing and must meet UK fire safety standards. Unfortunately, some recent media reports inaccurately suggest that fancy dress costumes are less safe than ordinary children’s clothing. In fact some of the items of everyday clothing we tested went up in seconds – it was quite shocking.

“It’s impossible to know if an item of children’s clothing is flammable without actually setting fire to it, because most ordinary child daywear garments (outside of either EN71-2 or BS 5722) are not tested at all.”

Jokers’ Masquerade also raised concerns over the dangers presented by fake costumes on the UK market. He added, “Parents should buy fancy dress costumes from reputable retailers, otherwise they simply can’t know if they’re safe or not. Garments from international channels may not meet UK and EU regulations and directives. Our business welcomes the intervention of Trading Standards and we have already met with our local office. We sincerely hope that they will take swift action against any retailer selling counterfeit and fake child costumes that fail to adhere to the EN71-2 toy flammability directive. As a result of our own testing, we fully support the need for more stringent fire testing of children’s wear generally, and the re-classification of children’s fancy dress.”

About the flammability tests

To compare the safety of its costumes with everyday children’s wear, Jokers’ Masquerade selected 14 items of fancy dress, nightwear, school and brownie uniforms and ordinary daytime outfits from various manufacturers including Mothercare and JD Sports, and set fire to them. Measuring the time each garment took to burn and noting the labelling and flammability testing of the outfits, Jokers’ Masquerade filmed the results and posted them on its YouTube channel.


*Notes to editors*
Further details about the fire testing and safety standards are available here.

Fire statistics taken from

*About Jokers’ Masquerade*

Jokers' Masquerade prides itself in offering for sale safe, quality fancy dress costumes. It has the largest UK online portfolio of fancy dress products, holding tens of thousands of items in stock at its 40,000 square foot office and warehouse complexes, ready for immediate shipping.

Jokers' Masquerade believes in honesty and quality above all else, and as a result its prices are fair and reflect the high quality of its products.

For more information please contact:
Mary Stringer
Resonates SLM Ltd
Tel: +44 (0) 1635 898 390

This press release was distributed by ResponseSource Press Release Wire on behalf of Resonates SLM in the following categories: Children & Teenagers, Entertainment & Arts, Retail & Fashion, for more information visit