CHART TOPPERS TO FRONT FEMALE FITNESS BRAND
(Transcript of the interview with Little Mix and images available on request)
Little Mix are the new global ambassadors for USA Pro – the fashionable sportswear brand, designed by women for women.
The former X Factor winners will star in a new TV advert, due to air in January, and work with USA Pro on their very own collaboration, which is due to release in Summer 2016.
The band, made up of Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock, and Jesy Nelson, will each work on collections that reflect their individual personalities and approaches to fashion and fitness.
Commenting on the partnership, Jade said: “We’re so excited! The USA Pro range is ideal for our active lifestyles, as well as those of our fans. It’s not just about gym gear; we wear USA Pro during rehearsals, on photo shoots, when we’re out and about or even just on the sofa!”
Leigh-Anne added: “We can’t wait to be involved in the design process. We’ve got so many ideas! Each one of us has our own individual style, body shape, and approach to fitness so we’ll be incorporating all those ideas into our own range.”
The global deal represents Little Mix’s first move into the fitness world and it was USA Pro’s combination of fashion and functionality that appealed to the girls.
Perrie said: “I love keeping fit by dancing and taking classes but, like a lot of girls, I actually hate the gym! Everyone’s individual in the way they exercise but we all want to look good whatever we’re doing. I’m as likely to wear USA Pro when grabbing a coffee as I am in the dance studio. I really like that!”
The new USA Pro TV advert, due to be screened early next year, is the first time Little Mix have starred in their own TV commercial and marks another milestone for the band on their meteoric rise.
Jesy added: “Filming the USA Pro advert was amazing. We had so much fun! It’s the first time we’ve had our own TV ad so we’re all really looking forward to seeing it when it first airs. We’ve not decided who’s going to host the ‘screening’ yet though!”
Known for its stand-out stylish collections, fun and colourful advertising campaigns, and strong social media community, USA Pro is inspiring and motivating women to join the fitness revolution via #JoinOurMovement.
Brand Manager Rebekah Walker adds: “2016 is going to be a huge year for USA Pro and we’re delighted that Little Mix will be at the forefront of our #JoinOurMovement campaign. They’re all young, beautiful and stylish but, like all girls, they have their own personalities, tastes and body shapes. Those values of individuality and inclusivity fit perfectly with USA Pro. We’re really proud to have them as global ambassadors.”
The USA Pro range, designed by women for women, is available at usapro.co.uk and sportsdirect.com. Follow @USAProUK to #JoinOurMovement.
For further information contact Melanie Faldo (firstname.lastname@example.org) or Dee (email@example.com) at KBA or call 0207 734 9995.
Notes to Editors
In a world where your workout wear is as important as your street style, USA Pro has your gym session covered. Whether you prefer a low-key workout in mix match of colour-block basics or if you’re the type to own it in Instagram-ready neon, water colour florals or snake print textures, USA Pro has created it. USA Pro offers a collection of stand-out prints and colours across crop tops and summer-ready ¾ length leggings. The range also includes racer back vests, boyfriend tank tops, cycle shorts, fitness tees and accessories, zip-up jackets and more.
All USA Pro garments feature True Matte technology which enhances the appearance of the garment and PRO-dry fabric which wicks sweat away from the skin even during the most rigorous of workouts, moving it to the fabric’s surface where it evaporates quickly and helps to keep the wearer dry and comfortable. The new trainer range is fit for the new season. Featured in tiffany blues and pinks, the trainers synchronise and complement the fitness and fashion collections. A stand-out piece from the new collection is the Flex Quartz Performance trainer in stunning pink and purple, offering a stylish yet functional trainer for the gym.
USA Pro is available online at USAPro.co.uk.
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