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Sarum appointed PR to Intelligence Node

We are confident of the Sarum team’s deep expertise in Brand Journalism

Salisbury, UK – January 20th, 2016 – UK Digital PR and Brand Journalism agency Sarum has been selected by the Retail Analytics and Pricing Intelligence specialist Intelligence Node to lead its PR activities across North America and Europe.

Sarum will deliver its refreshing and agile approach to high-tech B2B communications using its experienced team of IT and business media relations professionals and national business and technology journalists.

The firm found favour with Intelligence Node due to its deep experience and expertise in successfully raising the profile of large and medium technology brands across the UK, Europe, and the USA.

Intelligence Node, a Mumbai, London and New York based high growth technology company has deep roots in pricing intelligence and is the company behind the award-winning retail analytics solutions iNCompetitor™ and iNOptimizer™.

Combining scientific backgrounds and Big Data expertise with a clear understanding of retail operations, the Intelligence Node team is delivering insights across billions of data points to help hundreds of leading brands revolutionise their merchandising, pricing and sales operations.

“Retail Analytics is one of the fastest growing technology sectors right now delivering actionable insights using big data analytics that deliver tangible, rapid return on investment,” comments Sarum’s founder and CEO Carina Birt.

“Indeed, according to global analyst firm Gartner retailers will not be able to compete in the digitalised marketplace without advanced analytic capabilities, and the firm recommends that retail organisations should look to invest in advanced analytics providers that specialise in retail solutions to help in this crucial area. Intelligence Node is perfectly poised to capitalise on this retail market opportunity.”

“We are delighted to have been selected to expand Intelligence Node’s brand and voice at this pivotal time in the growth of the company and the Retail Analytics market.”

Commenting on Sarum’s appointment, Sanjeev Sularia, Intelligence Node’s CEO and Co-Founder, added, “We are confident of the Sarum team’s deep expertise in Brand Journalism to grow our voice and brand amongst journalists, analysts and market influencers.

“We are poised for significant growth and need a senior, experienced team of professional content creators and communicators to proactively drive our brand and voice worldwide. Sarum fits that bill perfectly.”

Sarum’s 20-year heritage of managing PR for analytics, CRM, ECM, mobile working, voice recognition and ERP vendors will benefit Intelligence Node’s global expansion ambitions. The agency has managed PR for technology brands including CSC, Sopra Banking Software, Neo Technology, Actuate, VoiceSage and manages worldwide media relations for AIIM, ProductLife Group and Theorem.

A three-time Document Management PR agency of the year and holder of three Global LACP Communication awards, the firm is headed by Carina Birt and includes a number of household named technology and business journalists on its team.

About Intelligence Node

Intelligence Node is a fast growth Retail Analytics company. Its solutions help brands and retailers to optimise their pricing, product and merchandising operations by using real time data to make better decisions. Applying a combination of Intelligence Node’s big data and retail analytics technology and know-how, Retail organisations trade faster and make better decisions daily. More at and on Twitter @bigdataNODE.

About Sarum

Award-winning digital PR and brand journalism agency, Sarum, delivers strategic PR and communications services to UK, USA and European based clients and is run by Carina Birt who founded the agency 20 years ago.

Sarum includes amongst its clients AIIM, EASY Software, Sopra Banking Software, VoiceSage, ProductLife Group, SynApps and Neo Technology.

For Further Information Please Contact
Carina Birt
Sarum, PR for Intelligence Node
+44 1722 322916
@birtie @sarumPR

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit