Grenade® a UK based sports performance and energy brand have seen sales of their Industry leading High Protein, Low Carb ‘CARB KILLA’ ® bars boom as Tesco increases its listings after only 3 weeks of sales.
Currently stocked in 21 stores with a 14% increase in sales of Carb Killa ® bars week on week, coverage will increase to 170 stores, an 88% increase in stores and will cover the entire Express network within London.
Juliet Barratt, CMO and co-founder of Grenade states ‘Products such as protein bars / low carb bars, previously seen as niche are now becoming more mainstream. With pressure on supermarkets and convenience channels to offer healthier, low sugar snacks, Carb Killa ® really hits the mark. With 23g of protein per bar and low sugar and low carb and only 214 calories, it tastes like an everyday chocolate bar.
Grenade ® is definitely changing the protein bar market. Not only does this bar taste great, the sugars are under 1.5g per bar (compared to 35g for a leading confectionary bar). With 3 flavours in the market currently and 7 more planned in 2016, we are confident that the growth in sales and stockists will continue;’
Carb Killa® bars are registered on the Informed Sport programme for athletes and are currently available in Caramel Chaos, Cookie and Cream and Fudge Brownie flavours.
Grenade (UK) Ltd is an innovative British company who have grown rapidly since its launch in 2010. Now selling Grenade ® products to over 100 countries, they have a huge following ranging from professional athletes, fitness enthusiasts, and military personnel worldwide. Virgin Fast Track 100 in 2014, 2015, EY Regional winner 2014, International Brand of the Year 2015. For more information about Grenade® or their products, please contact: Juliet Barratt
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