Easy communication services and simple, yet stylish handset designs are principal parts of emporia’s DNA
• Quarter century of helping older phone users overcome digital exclusion
• emporia releases two new feature phones: emporiaCOMFORT and emporiaCLASSIC
Mobile World Congress, Barcelona, Hall 8.1, B61: emporia Telecom, the leader in easy to use mobile phones for older generations, celebrates 25 years of making communication easier and more intuitive this year.
A single goal has defined emporia’s philosophy since 1991: ease of use combined with outstanding design to deliver a simple and intuitive mobile experience. emporia Telecom offers customers user-friendly mobile communications products, particularly for older phone users. emporia is synonymous with simple, barrier-free communications; it is present in 30 countries and ranks as the leading brand in the field of mobiles for seniors.
emporia’s success shows dedication to a niche market with increasing demands. The company developed four principles that make up emporia’s DNA: focus on the user; consistent design elements; relevant functions; and a contemporary design. emporia is equally focused on delivering a high quality finish to all handsets, designing specific hardware and software for older phone users such as a built in flashlight and side buttons for easier navigation.
emporia’s famous emergency system is implemented in all handsets and enables users to call up to five numbers in sequence with just one press of an emergency button, providing safety and reassurance.
These principles were implemented in the design and development of two new handsets, the emporiaCLASSIC and emporiaCOMFORT, which will be showcased at Mobile World Congress in Barcelona.
emporiaCOMFORT is a stylish flip format handset, an ideal feature phone for a user looking for a simple yet functional mobile experience. The emporiaCOMFORT is dedicated to providing easy to use functionality that is loved by many older mobile users. The handset’s extra-large, illuminated buttons with a defined pressure point, and large screen with adjustable text sizes, all complement emporiaCOMFORT’s stylish flip format.
emporiaCLASSIC is a simple handset that showcases new design features that value clarity over complexity. The large two-inch screen size and extra-large, illuminated and raised buttons with defined pressure points make mobile telephony easier. Adjustable text size and shortcut sequences provide further opportunity to personalise the phone for each individual user.
Eveline Pupeter, CEO of emporia Telecom said: “emporia’s guiding principal is that technology should be empowering not confusing. You should be able to pick up a mobile phone, start using it and discover more and more convenience as you use it. Our 25 years in business demonstrates our dedication to a deep understanding and empathy with older phone users, providing them with products that enhance their lives without needless complexity. Easy communication services and simple, yet stylish handset designs are principal parts of emporia’s DNA and we plan to narrow the digital divide further in the future.”
More information on emporia at Mobile World Congress:
About emporia Telecom
emporia Telecom, a family company founded in 1991, develops, manufactures and sells mobile phones for the 60+ generation. emporia Telecom is synonymous with simple, barrier-free communication. Customers are provided with orientation rather than a multitude of functions. emporia’s research and development department, which employs a third of the company’s workforce of 120, uses technology to simplify complex processes. It is geared exclusively to the needs of the senior citizens. In the meantime, emporia has become the global market and technology leader in the field of mobile phones for older people. The Austrian company, headquartered in Linz, is currently active in 30 countries.
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