This will be our best Black Friday sale ever. When money is tight we aim to deliver the best possible value.
Us Brits are a nation of bargain hunters. Whether it is down to economic necessity or plain tactical purchasing on our behalf, we love a good bargain.
Of course, coupons and vouchers have played a significant part in people’s buying choices for decades. However, in the internet age, the ability to reach more potential customers has seen both the importance of discounts and, as a result, the number of savvy purchasers, rise dramatically.
Vouchers, email newsletters, coupons, money-off deals, discounts and promotional codes are everywhere. Entire websites are dedicated to such activities.
As a result, it’s no surprise that the Mother of all retail discounts, Black Friday - and its attendant sibling, Cyber Monday, and not to mention their cousins: the days leading up to and following Black Friday - has been embraced with such gusto by thrifty shoppers.
Black Friday is, of course, an American phenomenon. Its true origins are sketchy. Some attribute the name to the fact that the day falls after the American Thanksgiving holiday. Workers looking to take advantage of a four-day holiday would call in sick on the Friday, prompting businesses to lament this ‘Black Friday’.
Another plausible reason suggests the last Friday in November is when businesses finally turn a profit - going into the black - after a year of being in the red.
Black Friday didn’t really make it over to this side of the pond until the 21st Century. But in the last five years, it’s importance - to shoppers and retailers alike - cannot be overstated. Last year, British consumers spent £5.8bn over the epic sales weekend – up 15% on 2015.*
As such, expect the days leading up to this year’s Black Friday (November 24), the day itself, the weekend and then finally Cyber Monday (November 27) to be a cavalcade of astute purchasing.
This year, leading homewares high-street retailer Robert Dyas is unveiling its biggest Black Friday event to date. Kicking off on the Sunday (November 19) preceding Black Friday and running for eight days up to Cyber Monday, this will be the perfect opportunity for many to begin their Christmas shopping in shrewd style.
Rebecca Waters, Robert Dyas’ Marketing Manager says, “This will be our best Black Friday sale ever. When money is tight we aim to deliver the best possible value. Moreover, this is a great opportunity to buy a number of high ticket items at vastly reduced prices.”
Robert Dyas’ Black Friday Blockbusters
With up to 60% off many items, clever shoppers can enjoy bargains such as this De’Longhi Dolce Gusto Jovia Coffee Machine(£34.99; RRP £99.99) or this HoMedics SensaTouch XL Shiatsu Back Massager(£79.99; RRP £199.99).
A cup of tea and some toast will taste better on the morning of December 25, if you snap up this Daewoo Stainless Steel Kettle and Toaster Set (£29.99; RRP £79.99).
If you’ve got guests coming to stay over the festive season, cleaning preparation will be a breeze with this Hoover Velocity Bagless Cylinder Vacuum Cleaner (£44.99; RRP £99.99). The iconic Henry Cordless Vacuum Cleaner (£199.99; RRP £299.99) is an online exclusive. A Beldray 2700W Digital Steam Surge Pro Iron (£49.99; RRP £99.99) will have all your clothes looking pristine.
Throwing a Christmas party? Get the tunes lined up with some visuals with this Intempo Bluetooth LED Mirror Speaker (£24.99; RRP £59.99), or go retro with this
AKAI Retro Bluetooth Portable Rechargeable Turntable (£34.99; RRP £69.99).
Foodies will adore this Daewoo Large Buffet Server (£24.99; RRP £59.99), or this Tower 8-Piece Pan Set (£49.99; RRP £119.99). For healthier cooking, this Tower Digital Air Fryer (£49.99; RRP £99.99) is a must.
Practically minded shoppers will fancy these bargains: a Rolson 10-Piece Screwdriver Set (http://www.robertdyas.co.uk/rolson-10-piece-screwdriver-set) (£9.99: RRP £19.99) and this Karcher WV2 Plus Easy Window Vac Cleaner (http://www.robertdyas.co.uk/karcher-wv2-plus-easy-window-vac...) (£39.99; RRP £59.99).
Never miss a call again with this twin BT 3530 Cordless Telephone with Answering Machine (£24.99; RRP £59.99).
Finally, embrace the future with these Immersion Virtual Reality Goggles with Headphones (£9.99; RRP £29.99).
In addition to the Black Friday deals, Robert Dyas will also be offering 15% off vouchers instore and online.
Prices are correct to the time the press release was issued.
Coffee Machine: http://www.robertdyas.co.uk/de-longhi-dolce-gusto-jovia-coff...
Back Massager: http://www.robertdyas.co.uk/homedics-sensatouch-xl-shiatsu-b...
Stainless Steel Kettle and Toaster Set: http://www.robertdyas.co.uk/daewoo-stainless-steel-kettle-to...
Vacuum Cleaner: http://www.robertdyas.co.uk/hoover-bagless-vacuum
Henry Cordless Vacuum Cleaner: http://www.robertdyas.co.uk/numatic-henry-cordless-vacuum-cl...
LED Mirror Speaker: http://www.robertdyas.co.uk/intempo-bluetooth-led-mirror-spe...
Rechargeable Turntable: http://www.robertdyas.co.uk/akai-a60011nb-bluetooth-recharge...
Buffet Server: http://www.robertdyas.co.uk/daewoo-large-buffet-server-food-...
Pan Set: http://www.robertdyas.co.uk/tower-8-piece-pan-set-with-silic...
Air Fryer: http://www.robertdyas.co.uk/tower-digital-air-fryer
Screwdriver Set: http://www.robertdyas.co.uk/rolson-10-piece-screwdriver-set
Window Vac Cleaner: http://www.robertdyas.co.uk/karcher-wv2-plus-easy-window-vac...
Telephone with Answering Machine: http://www.robertdyas.co.uk/bt-3530-cordless-telephone-with-...
Virtual Reality Goggles with Headphones: http://www.robertdyas.co.uk/keplar-3d-virtual-reality-vr-imm...
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About Robert Dyas:
Robert Dyas, a man of notable character and remarkable determination, founded the company in 1872. He had a vision to provide customers with the best products, service and advice possible – a tradition that continues to be the focus of the company to this day. In 2012, successful businessman and star of BBC TV’s Dragons Den, Theo Paphitis, bought the company.
Theo Paphitis is one of the UK’s most high-profile businessmen with an empire spanning retail, property and finance. Theo, through his staff at the Theo Paphitis Retail Group (TPRG), has continued the Robert Dyas tradition of excellent customer service.
Robert Dyas offers an extensive range of household products. The range includes smart home technology, DIY solutions, small and domestic appliances, homeware, bakeware and kitchenware, outdoor and garden, utility, gifts, textiles plus Christmas trees and gifts.
The company has 94 stores, ranging from 1,250 to 9,000 square feet (116 to 836 square meters) and operates online and in the South of England. The most western store is in Yeovil, the most eastern store in Colchester, the most northern store in Solihull and the store furthest south is in Eastbourne. The company’s head office is now based in Wimbledon.
Linked In: https://www.linkedin.com/company-beta/94365/
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