Much like record players, Rubik’s Cubes and Dr. Martens boots, eggs have made something of a comeback in 2017. For the first time since modern records began, sales in the UK topped the six billion mark this year - an increase of 4.8 per cent on the year leading to 18 June. Following the news that the Food Standards Agency (FSA) had relaxed its guidelines about the consumption of raw or soft-cooked eggs in October, these figures should only rise.
Whether you like your eggs boiled, scrambled, poached or fried, Robert Dyas is the place to pick up all your egg-related utensils.
Robert Dyas stock an incredible 56 egg related items in their kitchen range
From electric egg cookers (£14.99) to double egg poachers (£6.99); microwavable omelette makers (£3.99) to egg rings (£4.99) and even a Toast N’ Egg two slice toaster and egg maker (£44.99), Robert Dyas is at the vanguard of the great British egg revival. And yes, the classic egg timer (£3.49) and all manner of egg cups (£1.29-£9.99) are always in stock.
So, why have eggs made this Elvis-like return? The answer, according to Rachel Brain, COO at Robert Dyas, lies not only in their versatility - as well as the many ways of cooking them, they can also be used to make pancakes, frittatas, cakes and soufflés - but in their health-giving properties.
Rachel Brain said, “A single egg is packed full of 18 vitamins and minerals. It’s also home to vital micronutrients. No wonder the humble egg is often referred to as nature’s multivitamin pill. Eggs are also extremely versatile and due to this we stock an incredible 56 egg related items in our kitchen range.”
Indeed, alongside heralding the news that the FSA had now stated runny yolks - the iconic dippy egg - were safe for pregnant women and the very young and old, food writers have proclaimed that eggs are a genuine superfood.
The eggcellent news is that as the British public’s reawakened love affair with eggs shows no sign of ending, with both sales and consumption figures set to continue their rise. It’s estimated that in the UK today we eat between three and four eggs a week. Back in the 1960s, when Britain famously went ‘to work on an egg’ we ate on average five eggs a week.
Make no mistake: eggs - the egguisitely tasty convenience food beloved of everyone’s favourite Mr Men character Mr Strong - are back, Back, BACK! And that’s no yolk.
Cracking Egg Stats:
Number of eggs eaten in the UK in 2016/17 (industry estimate rolling annual totals as at August 2017)
Total per annum: 12,813 million (12.8bn)
Per capita: 196
Number eaten per day: 35 million
Retail egg market 2016/17 (industry estimate)
Sales value: £972m (+7%) 52 weeks ending 10 September 2017
Sales volume: 6.9bn (+4%) 52 weeks ending 10 September 2017
All stats courtesy of Egg Info
Robert Dyas Website: http://www.robertdyas.co.uk/
Egg recipes: https://www.eggrecipes.co.uk/go-to-work-on-an-egg
Electric egg cookers: http://www.robertdyas.co.uk/salter-electric-egg-cooker)
Double egg poachers: http://www.robertdyas.co.uk/eddingtons-double-egg-poacher
Microwavable omelette makers: http://www.robertdyas.co.uk/search/go?w=microwavable+omelett...
Egg rings: http://www.robertdyas.co.uk/search/go?w=egg%20rings
Toast N’ Egg two slice toaster and egg maker: http://www.robertdyas.co.uk/tefal-toast-and-egg
Egg time: (http://www.robertdyas.co.uk/search/go?w=egg+timer)
Egg cups: (http://www.robertdyas.co.uk/search/go?w=egg%20cup
Prices are correct to the time the press release was issued.
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About Robert Dyas:
Robert Dyas, a man of notable character and remarkable determination, founded the company in 1872. He had a vision to provide customers with the best products, service and advice possible – a tradition that continues to be the focus of the company to this day. In 2012, successful businessman and star of BBC TV’s Dragons Den, Theo Paphitis, bought the company.
Theo Paphitis is one of the UK’s most high-profile businessmen with an empire spanning retail, property and finance. Theo, through his staff at the Theo Paphitis Retail Group (TPRG), has continued the Robert Dyas tradition of excellent customer service.
Robert Dyas offers an extensive range of household products. The range includes smart home technology, DIY solutions, small and domestic appliances, homeware, bakeware and kitchenware, outdoor and garden, utility, gifts, textiles plus Christmas trees and gifts.
The company has 94 stores, ranging from 1,250 to 9,000 square feet (116 to 836 square meters) and operates online and in the South of England. The most western store is in Yeovil, the most eastern store in Colchester, the most northern store in Solihull and the store furthest south is in Eastbourne. The company’s head office is now based in Wimbledon.
Linked In: https://www.linkedin.com/company-beta/94365/
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