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Reusable Coffee Cups

We have seen a 50% sales uplift of reusable travel mugs year on year.

The House of Commons’ Environmental Audit Committee recently announced (January 5 2018) the findings of its report into disposable coffee cups, urging the Government to introduce the β€œLatte Levy” which would see a 25p charge per disposable cup of coffee purchased in the UK.

The figures released show that at least 2.5billion disposable coffee cups are used each year in the UK and only 1 in 400 of these are recycled.

Although discounts are often given to those with a reusable cup, this is not widely known and as research has shown, coffee lovers are more responsive to a charge than a discount. The Environmental Audit Committee believes that a charge of 25p could reduce use by up to 30%.*

The people at Robert Dyas, the homewares high-street retailer, noticed the effect of the forthcoming β€œLatte Levy” report before it was announced. The retailer observed an increase in eco-friendly and reusable coffee cup sales before the announcement of the report, showing that consumers are ready and willing to react to the potential charge.

Rachael Brain, COO at Robert Dyas commented, β€œWe have seen a 50% sales uplift of reusable travel mugs year on year. This includes sales of eco-friendly, biodegradable reusable bamboo travel mugs and collapsible travel mugs. Our data shows that the public started switching to reusable travel mugs six months ago, long before the β€œLatte Levy” report. This reflects favourably on the great British public who clearly want to do their bit to avoid unwanted waste.”


*All figures from House of Commons Environmental Audit Committee Disposable Packaging: Coffee Cups

Robert Dyas website:


Reusable Travel Mugs:
Cambridge Coffee Travel Mug:
Cambridge Poppy Travel Mug:

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About Robert Dyas:

Robert Dyas, a man of notable character and remarkable determination, founded the company in 1872. He had a vision to provide customers with the best products, service and advice possible – a tradition that continues to be the focus of the company to this day.

In 2012, successful businessman and star of BBC TV’s Dragons Den, Theo Paphitis, bought the company.

Theo Paphitis is one of the UK’s most high-profile businessmen with an empire spanning retail, property and finance. Theo, through his staff at the Theo Paphitis Retail Group (TPRG), has continued the Robert Dyas tradition of excellent customer service.

Robert Dyas offers an extensive range of household products. The range includes smart home technology, DIY solutions, small and domestic appliances, homeware, bakeware and kitchenware, outdoor and garden, utility, gifts, textiles plus Christmas trees and gifts.

The company has 94 stores, ranging from 1,250 to 9,000 square feet (116 to 836 square meters) and operates online and in the South of England. The most western store is in Yeovil, the most eastern store in Colchester, the most northern store in Solihull and the store furthest south is in Eastbourne. The company’s head office is now based in Wimbledon.


This press release was distributed by ResponseSource Press Release Wire on behalf of Robert Dyas in the following categories: Children & Teenagers, Men's Interest, Home & Garden, Women's Interest & Beauty, Environment & Nature, Consumer Technology, Food & Drink, for more information visit