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Back care’s a step-by-step marathon, not a sprint!


• As the days get longer and the weather brighter and warmer, we feel more motivated to get back into the swing of sport and exercise
• But before you start, make sure your back is up for the challenge
• Take five S.T.E.P.S. to a healthier back with Mind Your Back, from Mentholatum

Spring marks the start of an inspirational few months, with coverage of athletics, high-profile road races, cycling and a host of other sports – it’s enough to tempt the most dedicated couch potato to get off the sofa and start moving.

But when winter has kept us indoors, it’s easy to let enthusiasm run away with us and overdo things as soon as finer weather comes. And that can lead to stiff, sore, aching back muscles.
So before you leap into the Lycra and push too hard to compete with your fittest friends or team mates, take a little time to #mindyourback.

Mind Your Back offers five simple S.T.E.P.S. to a healthier, stronger back. It has been developed by the muscle and joint experts at Mentholatum, the company behind iconic brands such as Deep Heat and Deep Freeze. The aim? To help you manage muscular back pain and prevent future problems.

#mindyourback has been designed to fit into busy lifestyles – it takes little time and you don’t need to spend a fortune on special equipment or the latest sports gear.
The S.T.E.P.S. are:
• Stretch – five easy to follow stretches to help ease tight back muscles and keep you mobile.

• Therapy – when life gets in the way and you can’t fit in all the S.T.E.P.S. use hot or cold therapy to ease those stiff, tense, tired out muscles
• Exercise – go for a walk, a swim or a cycle ride, just start slowly and build up gradually
• Posture – could you draw a straight line between your ear, shoulder and hip when sitting down or ear, shoulder, hip, knee and ankle when standing? No? Then it’s time to pay attention to posture
• Strengthen – five more exercises, this time to strengthen your core muscles and help prevent back pain. A strong core means a stronger back.
You can do your stretches anywhere at any time. No need to travel to the gym, you can stretch at home, in the office or in the park at lunchtime, wherever it suits you. Just listen to your body, take it slowly at the start, never over-extending or pushing yourself too hard and stop at once if you feel any pain.

Back care’s a step-by-step marathon, not a sprint!
You’ll find more information and videos featuring physiotherapist and yoga instructor Celeste Pereira showing the five S.T.E.P.S. on the website Mind Your Back*
Jillian Watt, director of Marketing and New Product Development at Mentholatum, says: “It is now widely recognised that exercise should be the first treatment for muscular lower back pain. It is a key recommendation in the latest advice from NICE (the National Institute for Clinical Excellence)1. And the Self Care Forum also recommends topical treatments such as hot or cold therapy to help ease muscle pain in the lower back.

“We have developed #mindyourback to give back pain suffers a one-stop shop for clear, key advice to help them manage their back pain in five simple S.T.E.P.S. which can fit into the busiest lives. We are delighted to have the support of health and exercise professionals including personal trainer Faisal Abdallah and physiotherapist and yoga instructor Celeste Pereira.
“You may be ‘getting your five a day’ – now it’s time to ‘do your five a day’ with #mindyourback.”
Mind Your Back website


*Before starting, check that there is no medical reason why the exercises may not be suitable for you. They are not suitable for people who have a serious back injury or an underlying health condition.


The Mentholatum Company is the UK’s number one seller of topical analgesics, accounting for more than three of every ten topical analgesic products sold in the UK**. It is the company behind some of the nation’s best-known and most trusted brands such as Deep Heat and Deep Freeze and the ibuprofen and levomenthol gel Deep Relief.

See the full ranges at:
Deep Heat
Deep Freeze
Deep Relief

**Source: IRI data, units sold 52 w/e 27 Jan 18

NOTE TO EDITORS: We have a limited number of ‘Mind Your Back packs’ containing Deep Heat Muscle Massage Roll-on Lotion, Deep Freeze Pain Relief Glide-on Gel, Deep Heat Pain Relief Back Patches, Deep Freeze Pain Relief Cold Patches and a copy of the Mind Your Back videos available if you would like to run a competition in your publication. For more information, if you have any queries or would like to request images or sample products, please contact:

Lesley Keen at
Tony & Lesley Keen PR
Tel: 01483 764729

This press release was distributed by ResponseSource Press Release Wire on behalf of The Mentholatum Company in the following categories: Men's Interest, Leisure & Hobbies, Sport, for more information visit