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Sasha Simms/Natasha Dahanayake

The Weber Group Europe

020 7240 6189

Edinburgh, Scotland - 13th November, 2000 - Quadstone, a leading provider of customer intelligence software and services for CRM initiatives, today announced that Vodafone UK, part of the Vodafone Group, one of the largest FTSE 100 companies, has installed and implemented the Quadstone System. The Quadstone System will provide Vodafone with a greater understanding of its customers' behaviour.

Vodafone, the most popular mobile phone network in the UK, with over 10 million customers, purchased Quadstone's solution following a rigorous selection procedure and is implementing it to gain deeper customer insight by analysing its wide-ranging CRM initiatives. By complementing its existing operational CRM solutions with the analytical capabilities of the Quadstone System, Vodafone aims to paint a more vibrant picture of its customers. The company will supplement the customer information it already holds with propensity scores and other behavioural predictions.

"We selected the Quadstone System, over many other leading analytical packages, because of its speed, simplicity of use and its scalability. With the rate that our customer base is growing, we wanted a highly scalable solution that will grow with us. We also wanted to be able to rapidly interrogate our entire database, not just abstract samples, so that we can build up a comprehensive picture of who our customers are and what they are doing," said Christian Taylor CRM programme manager, Vodafone UK. "It was the only solution that met our requirements in terms of being able to see every customer record and generate real insight and thus help us make the right future CRM action."

The Quadstone System is proven customer behaviour modelling software that enables companies to segment, profile and understand their customers from data derived across all on-line and off-line marketing and customer-contact channels. It allows marketing and business experts to mix their expertise and knowledge with advanced statistical and analytical techniques to deliver the best business results immediately and interactively. It also provides a complete view of the customer, enabling users to develop strategic and highly effective marketing campaigns and thereby to strengthen and grow customer relationships.

"For multi-million customer businesses, such as Vodafone, it poses quite a challenge to gain meaningful insight from the huge amount of data that they hold. For Vodafone this situation is further complicated by the highly competitive nature of the telecommunications industry. It therefore needs to be able to analyse masses of data and react on the results in real time," said Kevin Collins, Quadstone's European managing director. "Our solution delivers what we believe to be the most comprehensive and visual analytical CRM package available today, it will enable Vodafone to segment and profile each and every one of its customers quickly and simply. Furthermore, this process can be driven by marketers, without the need for highly trained statisticians. This will help Vodafone develop more business-focused and thus more profitable marketing campaigns based on a combination of hard data and business acumen of the marketer."

About Quadstone

Quadstone provides what it believes to be the most powerful customer behavior modeling and predictive marketing software currently available. Quadstone's products allow business and marketing executives to instantly and easily employ predictive modeling techniques to produce sophisticated analyses that visually represent customer behavior from every marketing channel - web, direct marketing, sales, call centres and operations. Because these tools can be installed and deployed to produce results within weeks, faster and more precisely than any other offering available, executives can quickly measure and influence more profitable customer behavior while decreasing marketing's reliance on IT or statisticians.

Quadstone's international clients are market leaders in the e-tail/retail, banking, insurance and telecommunications sectors and include Barclays Bank,, Sainsbury's,, Telenor, Eircom and M&I Bank, among others. Quadstone was named "Best Business Start-up" by the Financial Times (1998) and earned Deloitte & Touche's "Fast 50" award in 1999 and 2000. Quadstone's European operations are based in Windsor, England and the company's Research and Development centre is located in Edinburgh, Scotland. Quadstone's North American operations are headquartered in Boston, USA.

About Vodafone

Vodafone is the UK's most popular mobile phone operator, with more than 10 million customers and enjoys a market share of around 33%. More than 6 million of its customers are on the hugely successful Pay as You Talk pre-pay scheme.

Vodafone owns and operates more than 300 retail stores throughout the UK, provides independent service provider support and operates a specialist corporate sector. It is headquartered in Newbury , Berkshire.

Vodafone UK is part of the Vodafone Group Plc, the world's leading mobile communications company and has operations in 25 countries worldwide.

Quadstone is a registered trademark of Quadstone. All other products or services mentioned may be trademarks or
registered trademarks of their respective owners.

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