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e-point 5, the industry's first channel independent e-CRM solution, is
also the first of its kind with wireless support for the three key
user communities of staff, partner organisations and customers.

It means companies can take business processes already developed for
wired sales and service channels and deploy them directly, without
change or loss of functionality, to wireless devices like mobile
phones and PDAs.

The wireless advance - by e-CRM vendor Point Information Systems - was
welcomed by international computer consultancy Logica. Frank
Eastaughffe, director of Logica's Wireless Internet division
commented: "Today's consumers expect a first class service through
whatever medium they choose to interact with suppliers. Any company
that's serious about meeting customers when and wherever they want
must support the wireless channel. The advent of e-point 5 validates
Logica's belief that the CRM market will experience explosive growth
in the mobile and wireless channel and that this is a technology first
in a marketplace that is poised to re-define itself."

Using e-point 5's wireless channel, businesses can readily allow
staff, partners and customers to perform transactions from mobile
devices. For example a company's field sales force can update
pipelines remotely, partners can review account information and
customers can place self-service orders.

Point's wireless technology exploits e-point 5's open architecture
which allows new interaction media, channels to market and back-end
systems to be plugged easily and seamlessly into a scaleable e-CRM
core. The addition of wireless follows Point's ground-breaking move to
provide Web portals for customers, staff and partners working through
the Internet, intranets and extranets.

e-point 5 embraces the whole customer lifecycle including acquisition,
retention and profitability. It supports all sales channels, and
revolves around a central CRM hub based on Point's thin-client, n-tier
architecture. In addition, e-point 5 provides dedicated consoles for
customisation, administration, and management, as well as connectors
linking the core e-point 5 suite with other desktop applications and
back-end systems.

e-point 5 is based on open standards such as XML, COM, and CORBA for
channel, media, and client independence. Users can access the same
functionality from multiple clients including web-based HTML and DHTML
thin-clients for intranets, extranets, the Internet, wireless and Palm
devices as well as Windows clients.

Founded in 1989, Point Information Systems is a leading global
provider of e-CRM solutions. Point's advanced product suite, e-point,
uniquely enables companies and their partners to interact with their
customers and prospects across any stage of the customer lifecycle and
over any assisted or unassisted channel via any interaction media.
Deployed in 18 languages in 35 countries, Point's products are used by
mid-to-large sized organisations and multinational companies,
including Allianz Group, Brann, Commonwealth Bank of Australia, Dah
Sing Bank, Deutsche Bank, Liberty Mutual, Maybank, MetLife, Newton
Fund Managers, Overseas Union Bank, Verizon Communications, Virgin
Mobile, and many others worldwide. Point has offices in the UK and
elsewhere in Europe, North America and the Asia Pacific Region.



For more information:

Mary-Anne Tilbury

Phone: 01753 748037

Email: mary-anne.tilbury@pointinfo.com

POINT's homepage is http://www.pointinfo.com

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