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Connecting with customers on a one-to-one basis

BOULDER, Colorado, (15th November, 2000) - Athene Software is sponsoring the Peppers & Rogers Group Europe first European Executive Conferences, which focuses on bringing the business case of multi-channel 1to1 marketing to Europe’s top business executives.

A two-centre tour in November (Amsterdam 21st November and London 22nd November), the conferences will provide delegates with the theory and best practice insights from some of the most authoritive speakers in the CRM space.

"The time is now right for companies to take the next step forward in getting to know their customers on a more personal level," explained David Howlett, VP Marketing Athene Software Inc. "CRM is not about just satisfying customers with a service but involving them in the process to fulfill their future needs. Companies in the years to come are going to need to be two steps ahead of their customers in predicting what they want, even before they know they want it."

"Interactive marketing requires a dynamic understanding of a customers needs and value," commented Paul Lethbridge, partner and CEO Peppers & Rogers Group Europe." "The ability to operationalise data will be a critical success factor as 1to1 marketing has now entered the mainstream and companies are moving from "thinking" to "doing". The focus of our conference programme will be on how companies can move from creating the right strategy, to effective implementation."

Proactive 1to1 servicing of customer needs and wants can turn nominal customers into highly loyal and valuable advocates. Companies which apply rigorous business intelligence to operational CRM can deliver value across all customer touchpoints throughout the customers’ lifecycle. Product functionality, quality and price are no longer enough to satisfy consumer demands - they want better service and support in exchange for their loyalty. Value-adds like personalised service, collaborative sales and real-time 24/7 customer support are quickly becoming expected offerings rather than enhanced differentiators. Increasingly, customers are choosing a "good enough" price or solution so long as it is delivered in a way that saves them time, reduces hassles and - when possible - is customised to their individual needs.

To register a place: send a fax on +44 1276 244 94 and please provide your address details and the relevant venue, or telephone +44 1276 685 759, or simply e-mail us at:

Notes To Editors:

Athene Software provides a suite of customer-focused Intelligent Customer Relationship Management (iCRM) software which dynamically predicts customer behavior, reveals the drivers or reasons for this behavior, delivers pro-active, real-time recommendations to all customer touch points and continuously learns with each customer interaction. Athene's predictive intelligence provides a 360-degree view of customers throughout their life cycle. Drawing on the expertise of some of the world's best domain experts and machine learning scientists, Athene enables ISPs, subscriber-based e-businesses and communications service providers around the world to proactively build and retain profitable, long-term and loyal customer bases. Athene Software is headquartered in Boulder, Colorado, USA. For more information, call +1 303 786-7500 or visit

About APT Churn:

First released in July 1999, APT Churn uses state-of-the-art machine learning models and advanced statistical techniques to provide customer-specific prediction and customer-centric solutions to maximise customer retention and allow management of customers by their profitability potential. APT Churn marks the industry’s first native web system that not only predicts the customers most likely to churn, but also suggests the best retention methods and campaigns designed to keep them as loyal customers.

About APT Profitability:

uses state-of-the-art machine learning models and advanced statistical techniques to provide customer-specific prediction and customer-centric. Utilising Athene’s proprietary Advanced Predictive Technology (APT), the system lists the offers in order of their likely acceptance and highest revenue based on the individual’s prior purchasing behavior, current spending level and numerous other variables. APT Profitability can be used for highly targeted outbound calling or e-mail campaigns as well as for fielding incoming calls and making cross-sell / up-sell recommendations in real time. Individual or batch e-mails can be automatically customised with the best offer for each subscriber, based on the customer’s preference, and scheduled for distribution once, daily, weekly or monthly. Future product releases will also support other batch distribution methods such as SMS, paging, WAP, fax and direct mail.

Athene Software, Advanced Predictive Technology Platform, APT, APT Churn, APT Profitability and iCRM are trademarks of Athene Software, Inc.

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