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ANN SUMMERS EMBARKS ON MAJOR EXPANSION PROGRAMME WITH XCELLENET
Reseller Eurostop Introduced XcelleNet’s RemoteWare Systems Management Software

XcelleNet, Inc., a world-class provider of management software for retail store systems, has today announced that Ann Summers, the UK’s leading lingerie, personal products and novelty gifts chain, has embarked on a major expansion programme with its RemoteWare systems management software. This communications strategy was based on a recommendation made by West London-based reseller, Eurostop, who introduced it to XcelleNet’s RemoteWare.

Best known for its strongly branded, party-based approach to selling, Ann Summers made a strategic decision to raise its profile in the high street. In 1997, it had just five retail outlets in the London area. Today, it has 26 stores nationwide, from Plymouth to Glasgow, and one in Dublin, with plans for 75 stores opening within the next three years.

This dynamic growth would have been impossible without a comprehensive, reliable communications strategy which allows the company to automate a large proportion of store-based tasks, freeing sales staff to focus on their customers, and provides a centralised mechanism for data collection to facilitate swift, key planning decisions at head office.

"Previously, we had no effective eye in the sky to watch over our stores," says Ann Summers EPOS Co-ordinator, Ketan Patel. "With our rapid expansion programme, it was essential for us to find a way of gathering the information we needed and a means of gaining more secure control over sales processes in our stores."

Many of the administrative and accounting tasks that were previously done manually by each individual store manager are now fully automated. And the company has instant access to important data, facts and figures which help it to profile its customers, produce accurate revenue forecasts and identify premium locations for new stores.

Nightly polling is central to RemoteWare’s role in Ann Summers’ communications strategy, allowing the company to gather till and stock data automatically and reconcile accounts as quickly as possible. Patel estimates that the system helps to save two man days every time there is a query.

"Previously, an accounting problem could take as long as three days to resolve," continues Patel. "Till files can now be interrogated centrally, allowing us to resolve any discrepancies much quicker. RemoteWare has brought us two days forward in terms of reconciliation alone. It’s made life much easier for staff in our stores. They just need to count the money and bank it, leaving us to do the rest."

Patel concludes, "RemoteWare has allowed us to develop a coherent, standardised information gathering and analysis policy," he explains. "By centralising data collection, the whole process is quicker and more efficient and we no longer have to leave it to individual stores."

The benefits are by no means limited to more efficient accountancy procedures. The collection of staff time and attendance records has also been automated, as has stock replenishment.

About XcelleNet

XcelleNet is the leader of the fast-growing market for mobile resource management. The explosive growth of the mobile economy, and the race to implement Internet-enabled mobile applications has created a new challenge for IT: management of smart mobile devices, including laptop computers, handhelds, smartphones and interactive pagers. XcelleNet’s Afaria family of solutions enables businesses to implement and maintain web-enabled applications and content for mobile resources that depend on wire-line or wireless communications. Afaria’s products keep mobile devices up and running, business applications current and available, information fresh and accessible, and the people that count on them productive and competitive. XcelleNet’s RemoteWare® is a world-class retail polling and management solution for remote PCs and Point of Sale devices. A pioneer in remote and mobile resource management with 2,300 customers worldwide, XcelleNet serves a broad range of industries, including healthcare, insurance, retail, manufacturing and pharmaceutical. XcelleNet solutions reduce total cost of ownership, accelerate end-user productivity and enable the management of applications and content to a desired configuration from a central location. More information is available at http://www.XcelleNet.com


XcelleNet and RemoteWare are trademarks of XcelleNet, Inc. Afaria is a trademark of Afaria, Inc. XcelleNet and Afaria make no claims of ownership to all of other products and company names mentioned herein which may be the trademarks or registered trademarks of their respective owners.

Editor’s Contacts:

Natasha Perry/Juliette Doel

MCC International Ltd

Tel: 01962 888100

E: natasha.perry@mccint.com


E: juliette.doel@mccint.com


Yad Jaura

XcelleNet

Tel: 020 8538 5826

E: yad.jaura@xcellenet.com

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