Is your website Studio, Dogma or Gonzo? Monday 20 November 2000 PDF Print Can Hollywood provide the web design industry with a useful metaphor for production values? Craig Fotheringham, editor of NewEconomyScotland.com thinks so and has come up with a classification system for website design values. These are Studio, Dogma and Gonzo. He stated: "Studio films have high production values, a cast of thousands, special effects galore and the stars are treated to personal trailers, champagne on tap and pretty much anything else they ask for. Studio productions are capable of making big money, but if they fail tens of millions have been lost. If I say Boo.com you begin to get the point of the analogy. "Gonzo is a form of homemade pornography that has become hugely popular and highly profitable over the last few years. It is characterised by shaky hand-held cameras and an individualistic and idiosyncratic use of techniques. Geocities is bursting at the seams with classic gonzo homepages. "Dogma is a film making style developed in Denmark which describes itself as ‘a rescue action’, encouraging a back to basics approach which forgoes any kind of special effects and insists on the use of handheld cameras. At a superficial level it can appear to have some similarities with Gonzo. The spiritual leader of the Dogma approach to web design is ironically also from Denmark. Jakob Nielsen is a ‘Usability guru’ who believes in making sites which are easy to use and fast to download." The full text of this article can be found at http://www.neweconomyscotland.com Contact: Craig Fotheringham, Editor, NewEconomyScotland.com Craig@neweconomyscotland.com Tel: 01355 521489 This press release was distributed by ResponseSource Press Release Wire on behalf of New Economy Scotland in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.