SAS Institute, the market leader in e-intelligence and decision support, today announced that silicon.com, the leading B2B broadband television and text news and recruitment service for e-business professionals, has selected the SAS(r) Solution for e-Intelligence to help drive key areas of their business by delivering knowledge rapidly across the entire organisation. This will include the ability to further improve its understanding of how its website is used so that it can enhance the value proposition to its advertisers by personalising campaigns to ensure they are both relevant and timely for users of its site.
The primary goal of the solution is to enable silicon.com to know exactly which stories, advertising or pages generate the most interest and establish a detailed profile of all users. silicon.com will then be able to add value to the service it provides its advertisers by tailoring specific areas of the site to relevant companies. The silicon.com site produces huge volumes of clickstream data generated by its users - which have doubled in the last 12 months to over 250,000 members. Millions of page impressions are generated each month. The SAS Solution for e-Intelligence converts this data, along with other data into mission-critical business intelligence that relates directly to silicon.com's own business needs.
Rob Lewis, chief executive and founder of silicon.com commented, "SAS is silicon.com's choice for e-Intelligence. We were particularly impressed in terms of the flexibility, integration and scalability that the solution offers. SAS provides cutting-edge technology that will help us to continue to demonstrate a profitable business model within the B2B broadband publishing arena." Lewis continued, "From launch we recognised the importance of fully understanding who your users are, what types of content they desire and monetising a community through detailed demographic profiling. Solutions like SAS are a key part of this innovative publishing strategy. It is the effective use of these technologies that will enable us to overachieve on our business goals as we roll the Silicon brand out across Europe."
Tom Bureau, Commercial Director, silicon.com, commented, "Understanding online user behaviour should be a critical requirement of every online publishing business. Without detailed demographic profiling no online medium can possibly deliver the true benefits of the web. It is simply an absolute requirement if you are to deliver real Return on Investment to advertisers. SAS has clearly demonstrated that its e-Intelligence solution will provide us with the ability to do this rapidly and effectively."
Phil Bond, managing director of SAS UK, added, "silicon.com is an early British success story in the Internet market - from the outset, the company's focus has always been on providing quality business information to its customers, advertisers and end-users." Bond continued, "SAS e-Intelligence is adding to this success by giving silicon.com the power to turn huge quantities of complex data into real business intelligence. It will help them continue to build upon their success in the on-line world and I look forward to a long partnership between silicon.com and SAS."
By segmenting and profiling its' readership, silicon.com will be able to provide potential advertisers with more detailed facts and figures on visitor numbers, visitor behaviour, customer preferences and demographics. silicon.com will be able to pass comprehensive information back to the advertisers on the effectiveness of their campaigns, the overall profile of customer groups that were most interested in their advertising and the overall success of individual campaigns and ads. This solution engages their advertisers in a true proactive partnership and will help towards maximising silicon.com's revenue.
Jonathan Opperman, co-director, SAS UK e-Intelligence Centre, concluded, "Speed of delivery is key in the e-space. We can very quickly identify a customer's e-Intelligence requirements, based on their business goals. We then bring our experience of many successful data warehouse implementations to bear in a solution that meets silicon.com's individual needs. With silicon.com, SAS' Rapid Warehousing Methodology and a team of 4 consultants enabled us to deliver the data warehousing environment and key areas of dynamic web-based reporting in just 4 weeks."
Launched in July 1998, silicon.com delivers a fully personalised real-time news and recruitment service in both text and broadband TV on demand format. Delivered to the desktops of a highly targeted audience of UK based-IT, e-business and business decision makers, silicon.com is the automatic choice for anyone who needs to know what's going on in the world of e-business. The company's headquarters and UK TV studios are in Chelsea, London. The company also has offices in Munich, Germany and Paris, France. silicon.de was launched November 2000 and silicon.fr is scheduled for launch Q1 2001.
SAS is the world leader in e-intelligence software and services, enabling its customers to turn raw data - including the vast quantity generated by e-business - into usable knowledge. Software from SAS, the world's largest privately held software company, is used at more than 33,000 business, government and university sites in 110 countries. SAS' 1999 revenues totalled $1.02 billion.
For further information, please contact the team at the SAS press office on:
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For online information on silicon.com or SAS, please visit http://www.silicon.com
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