We have dispelled the myth that eco-friendly cleaning products may be nice to have, but are less effective
In a significant move for the domestic cleaning products market, (the UK home care market was worth £3.85 billion in 2018*), UK hardware giant Robert Dyas have exclusively launched Delphis Eco, the pioneering green cleaning chemical company that has led the way in eco cleaning chemicals in the professional sector. The new household cleaning range features 8 products which are now on shelves in all 94 UK-based stores that cover Greater London and the South East, and also available online at Robert Dyas.
The range is highly effective, all non-toxic and produced in Britain from biodegradable sustainable plant-based chemicals with a line-up that comprises the Delphis Eco Hand Soap - 350ml(£2.59), Washing Up Liquid - 500ml (£2.19), Kitchen Sanitiser and Cleaner - 700ml(£2.99), Glass & Stainless-Steel Cleaner - 700ml (£3.49), Toilet and Limescale Cleaner - 750ml (£2.19), Bathroom Cleaner - 700ml (£2.99), Multi-Purpose Cleaner - 700ml (£2.99), and X-Factor Cleaner - 700ml (£3.49).
All Delphis Eco products are packaged in its ground-breaking 100% recycled single-use plastic-free bottles, with fun, eye-catching, visualisation, giving a ‘second life’ to ‘single life’ plastic bottles.
“We’re thrilled to be launching the Delphis Eco range online and in our 94 stores”, says Robert Dyas’ Cleaning Buyer, Charlotte Potter. “As a retailer we’re constantly striving to offer as wide a range as possible of high quality products, so it’s extremely exciting to be stocking some of the very best on the market for both cleaning power and green credentials. We’re confident our customers will be as enthusiastic about them as we are.”
Potter continues: “We like to make our products as accessible as possible, so for customers who are keen to stock up but don’t have a Robert Dyas store near them, they can always order online or use our Click & Collect service for free delivery to their local Ryman store.”
Delphis Eco has made its name in the highly competitive professional markets, securing two Royal Warrants and ensuring the highest environmental pedigree. Its labels are printed with veg ink, the boxes are 100% recycled cardboard (even the liner is recycled), and 18 months ago, it led the UK with the launch of its 100% recycled plastic bottles. All its products are plant based, ecological and readily biodegradable, whist remaining 98% more effective than competitors.
Founder and CEO of Delphis Eco, Mark Jankovich, says, “After 10 years of working in some of the toughest professional cleaning environments and constant pressure to offer a household range, I’m hugely excited to launch our first ever range exclusively with Robert Dyas. For over 100 years Robert Dyas has lead innovation in the home hardware sector and is the perfect partner for us to launch with. The Robert Dyas team has embraced the eco-opportunity and is keen to nurture us across their business, hence taken the unusual step to launch across all 94 stores as well as online.
“We have dispelled the myth that eco-friendly cleaning products may be nice to have, but are less effective. Our products are proven to be the number one most effective non-toxic and environmentally friendly option against any eco-competitive set, which means there is absolutely no need for consumers to use the alternatives – which could be harmful – to ensure cleanliness. We’re proud to now bring cleaning solutions to the domestic market which have been long-awaited and have been under development for the past five years”.
For more information please visit the Robert Dyas website at (http://www.robertdyas.co.uk).
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About Robert Dyas:
Robert Dyas, a man of notable character and remarkable determination, founded the company in 1872. He had a vision to provide customers with the best products, service and advice possible – a tradition that continues to be the focus of the company to this day. In 2012, successful businessman and star of BBC TV’s Dragons Den, Theo Paphitis, bought the company.
Theo Paphitis is one of the UK’s most high-profile businessmen with an empire spanning retail, property and finance. Theo, through his staff at the Theo Paphitis Retail Group (TPRG), has continued the Robert Dyas tradition of excellent customer service.
Robert Dyas offers an extensive range of household products. The range includes smart home technology, DIY solutions, small and domestic appliances, homeware, bakeware and kitchenware, outdoor and garden, utility, gifts, textiles plus Christmas trees and gifts.
The company has 94 stores, ranging from 1,250 to 9,000 square feet (116 to 836 square meters) and operates online and in the South of England. The most western store is in Yeovil, the most eastern store in Colchester, the most northern store in Solihull and the store furthest south is in Eastbourne. The company’s head office is now based in Wimbledon.
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