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Benetton Venture United Web Adopts The Blue Martini Customer Interaction System to Provide Personalised Customer Experience Globally for its Site http://www.theEX.IT


Blue Martini Software, a provider of enterprise software applications to understand, target and interact with customers, today announced that United Web, the online initiative of Benetton Group, selected and implemented the Blue Martini Customer Interaction System to power its Web site operations and provide personalised apparel-buying services to customers through its site: theEX.IT.

By implementing the Blue Martini Customer Interaction System, theEX.IT will be able to record registered customers’ interests and shopping behaviour, and then provide a more personalised and convenient experience through any customer touchpoint whether online or bricks and mortar. The advanced content management features provided by the Blue Martini Customer Interaction System help theEX.IT to easily manage and constantly refresh a database of more than 500 products.

The shopping category contains a selection of the finest articles from United Colors of Benetton, Undercolors, Colors, Sisley and Playlife, chosen especially for those who live active, dynamic lifestyles and are aware of technological advances. By the end of November, the site offering will be expanded in Europe to sportswear and equipment featuring the group’s internationally known brands that include Nordica, Rollerblade, Killer Loop and Prince. Products are currently delivered to Italy, Germany and the U.K. free of shipping charges. Soon, theEX.IT will deliver throughout Europe, and later in the rest of the world.

The site delivers targeted content covering entertainment, culture, events, travel, style and trends to internationally minded consumers (Italian, English and German are presently the site's official language options).

"The Blue Martini Customer Interaction System will enable United Web to better understand its global customers through robust data mining and analysis while creating highly personalised product assortments-giving theEX.IT customers the type of creative and stylish shopping experience they associate with Benetton products," said Monte Zweben, president and CEO, Blue Martini Software. "By creating a virtual universe for fashion, trends and lifestyle with the Customer Interaction System, theEX.IT site will be able to better target customers across multiple geographies, in multiple languages with a single system."

About Benetton Group

The Benetton group is a global company where design and manufacturing know-how in the clothing sector are combined with the strong identity and image of some of the world's leading sports brands, including Playlife, Nordica, Prince, Rollerblade and Killer Loop. The clothing sector includes both casual and sportswear produced and distributed by the technically-advanced industrial complex at Castrette (Treviso, Italy) which has an annual production of above 100 million garments. Sports equipment and performance-wear constitute the second production category and a third sector comprises items such as footwear, bags and accessories. The overall turnover reaches 4,000 billion lire ($US1.8 Billion).

About Blue Martini Software

Blue Martini Software provides enterprise software applications to understand, target and interact with customers. Companies deploy the Blue Martini Customer Interaction System to interact with customers on the Web, via call centres, in stores, over wireless devices, through e-mail, direct mail and on marketplaces. Business people use the Blue Martini Customer Interaction System to manage products, content, transactions, analysis and personalisation. Companies that interact directly with customers build their brands more effectively than those using only traditional media, resulting in increased revenues across all channels. Blue Martini's customers include Systemax, Inc., Oncology Therapeutics Network (OTN), Polaroid Corporation, Canadian Tire Corporation, Giant Eagle Grocery, Harley-Davidson, Levi Strauss & Co., and Saks Fifth Avenue. Blue Martini can be reached at 650-356-4000 or http://www.bluemartini.com


"Blue Martini," and "Blue Martini Software" are trademarks of Blue Martini Software, Inc. 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.

This news release regarding Benetton's use of the Blue Martini Customer Interaction System includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new products or product enhancements by Blue Martini, and risks related to market acceptance of Blue Martini's product; customisation, deployment and/or operational delays or errors associated with Blue Martini's product or those of third parties. Further details on these risks are set forth in Blue Martini's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-Q for the quarter ended September 30, 2000. These filings are available on a Web site maintained by the SEC at http://www.sec.gov


These forward-looking statements are generally identified by words such as "expect," "will," "anticipate," "intend," "believe," "should," "estimate," and other similar words and expressions. Blue Martini does not undertake an obligation to update forward-looking statements.


Contacts:

Cally Finch/Chantal Bowman

The Weber Group Europe

+44 20 7240 6189

cfinch@webergroup.co.uk


Frank O'Mahony

Blue Martini Software

+1 650 356-7676

franko@bluemartini.com

Federico Sartor/Diomira Ricci Mazzolini

Benetton Group

Marketing Manager - United Web

+1 39-0422-519036

+1 39-02-45421 397

fsartor@benetton.com


diomira.riccimazzolini@unitedweb.it

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