With an estimated nine million pet dogs in the UK, it’s fair to say we’re a nation of dog lovers. This love is not only fuelling a boom in what’s on offer to serve and enrich their lifestyles, but an increase in the pet sector’s growing authority, as a realistic and successful business opportunity, full-time or part-time career choice.
Whether you are dog lover looking to exit the rat race, fancy a career change, need flexibility around family or wish you could take your dog to work every day, new franchise company MyWaggyTails helps turn a passion for pets into pounds. Offering competitively priced, multi-entry, business-in-a-box opportunities focussed around pet care, would-be pet entrepreneurs can use their legs, home or upscale to commercial premises to create an income based around our four-legged friends.
Based on a proven business model - started by a sister, helped by a brother and now thriving - MyWaggyTails is designed to make launching a new pet care business a less daunting, complicated process. Getting straight to the heart of the essentials, MyWaggyTails avoids time and money wasted doing the wrong things by nurturing you through the planning, red tape, set up and marketing of your own successful business.
Creating the opportunity to be your own boss and choose your own hours, but with the support and backup of an established business, MyWaggyTails has three dog-care franchises options. The Dog Walking franchise including pet sitting and home visits, is the lowest commitment at GBP 1,999 followed by the Home Boarding franchise, priced at GBP 4,999. The Doggy Day-Care package takes pet care to a grander scale building a business from rural land or a sub-urban, industrial unit. With a buy-in price of GBP 9,999, this extended services franchise offer cover everything from interactive games, training and agility through to grooming and spa treatments.
MyWaggyTails provides comprehensive business and marketing support to hand-hold you through the planning, launch and growth of your entry to pet care, to ultimately help you profit from your love of dogs. Franchisees are assisted through the initial planning, the legal obligations such as council licensing and insurance, as well as training in canine first aid, behaviour and welfare. There’s also guidance through key aspects of running a dog business from documentation to payment, along with marketing must-haves such as website designs, promotional literature and social media, which for many may be unchartered territory. Once up and running, you can also benefit from on-going training and development.
MyWaggyTails is founded by Marketeer and Business Consultant Randle Stonier and inspired by his sister Mitch Howey. Keen to have a job she could work around her family life, Mitch set up her own dog-care business MyWaggyTails Chinnor in March 2017. After five months of operating, she knew the business could do better so she turned to her brother for support. Randle overhauled her brand, website, messaging, promotion, digital marketing and operational processes. Fast-forward 18 months and Mitch begged Randle to stop promoting her business as she couldn’t cope with the demand. However, she did ask him if he’d help her prepare for the new licensing regulations and audit. Randle’s assistance led to Mitch receiving a five-star rating and being granted a home boarding license for 10 dogs, along with plentiful 5-star customer reviews on Google, Facebook and Yell.
Inspired by Mitch’s success, Randle decided to bottle up and share their pet business know-how to help others start or grow their own dog businesses and provide a range of pet-care services, powered by MyWaggyTails.
Randle says: “Propelled by the success of my sister’s business, MyWaggyTails offers a dog-focussed ‘business in a box’, with three, affordable fixed price options to choose from, so would-be pet entrepreneurs can pick what works for them and their finances. Our franchise options enable individuals to get their business going quickly, with the aid of the MyWaggyTails brand, expertise, training blueprint, marketing skills, operational know-how and processes. As with any business it’s down to the individual and their commitment to how well they do but working with us minimises the risk of failure and increases the chances of success.”
Sister Mitch, who runs MyWaggyTails Chinnor adds: “Juggling childcare for a young son around a three-hour round-trip commute to London and a husband who worked away, I was keen to find a job that offered more flexibility around family life. We have dogs, I often looked after Randle’s dog, I love being outdoors and we’re surrounded by gorgeous countryside, so when pet care came up in a family brainstorm on possible new jobs, I thought yes!”
“However, the switch is not simply about adding a few extra paws to your walks and home. You are looking after someone’s love of their life and to be a safe and compliant pet care business, there’s heaps of red tape to cut through, plus you also need to get to grips with the day to day operations such as booking systems not to mention marketing. Mastering it all on your own first time and quickly, is unrealistic and it can get over-whelming. Enlisting the expertise of my brother completely transformed MyWaggyTails Chinnor to the five-star rated service it is now and has provided a solid infrastructure to allow me to really focus on the real reason I got into this – dogs! I was fortunate enough not to have financial pressure when I started but had that been the case, I definitely would have explored the franchise route, as it's a belt and braces option to get started properly and quickly, to earn a living.”
For more information on MyWaggyTails, visit Mywaggytailsbusiness.co.uk
For further information, please contact:
Alex Frith at Bark + Beyond PR firstname.lastname@example.org
07791 592 011
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