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Leading Electronics Company to Leverage ATG Dynamo e-Business Scenarios
for Advanced Personalisation of the Customer Experience in the Consumer
sector

READING, UK - November 28, 2000 - The Philips product divisions Philips
Consumer Electronics (PCE) and Philips Domestic Appliances and Personal
Care
(DAP), are standardising their global platform for online customer
management on the ATG Dynamo(r) e-Business Platform from Art Technology
Group, Inc. ("ATG") (NASDAQ: ARTG). These divisions of Royal Philips
Electronics, both global leaders in their respective markets, will use ATG
Dynamo 5 across multiple business units in more than 60 countries.

In addition, Philips has agreed to join the ATG Customer Advisory Council,
a
customer-focused advisory program that serves as a forum for the open
exchange of ideas about best practices in customer management and industry
trends. The ATG Customer Advisory Council is a key component of the
company's Blueprint initiative, which promotes best practices in online
customer management and e-business applications.

Philips selected ATG Dynamo for its J2EE-certified platform and rich
customer management functionality featuring e-business scenarios. As part
of
its overall e-business strategy, Philips will use ATG Dynamo to deploy
Philips.com, as well as a number of B2B and B2C projects within the
retail,
consumer, dealer, sales, support, service center area. ATG Dynamo's
scalable
platform combined with its pre-built e-commerce and customer management
capabilities will help Philips accelerate the time-to-market of these
projects. By using innovative ATG Dynamo e-Business Scenarios, the
marketers
and business managers can dynamically create and personalise the customer
experience, maximizing customer satisfaction and profitability.

"We see the integration of digital channels such as the Internet, mobile
communications and interactive TV, as a key component to a comprehensive
customer relationship management strategy," said Guy Demuynck, a member of
the Philips Group Management Committee and CEO of PCE Mainstream. "We
evaluated a number of leading packaged e-commerce products. ATG Dynamo
gave
us an application platform that enabled us to deliver the market-leading
innovation that is core to the Philips brand."

Ad Veenhof, a member of the Philips Group Management Committee and CEO of
Philips Domestic Appliances and Personal Care, added: "ATG has impressed
us
with its leadership in developing scenario-driven personalisation features
in Dynamo 5. We expect its global partnerships and innovative approaches
to
customer management will help us to execute successfully on a global
basis."

"The selection of ATG Dynamo by business giants like Philips underscores
our
product's ability to turn global, comprehensive customer management
strategies into reality," said Jeet Singh, CEO and co-founder of ATG. "We
expect Philips' implementation of ATG Dynamo to become a showcase of the
capabilities of e-business scenarios, one that demonstrates support for
multiple business units, languages, and currencies."

About ATG

ATG is a leading provider of online customer relationship management and
electronic commerce products and services. ATG offers an integrated suite
of
Java( application server-based products and services, as well as related
application development, integration and support services. The ATG Dynamo(
e-Business Platform enables Global 2000 enterprises, as well as new
businesses using the Internet as their primary business channel, to
understand, manage and build their online customer relationships and to
more
effectively market, sell and support their products and services over the
Internet.

With its network of more than 225 solution partners, ATG has delivered
e-business solutions to over 530 companies worldwide including 3M, Aetna
Services, Inc., American Airlines, Blockbuster, BabyCenter, BMG Direct,
ChipCenter, Eastman Kodak, HSBC, Herman Miller, J. Crew, Network
Solutions,
Sun Microsystems, and Target. The company is headquartered in Cambridge,
Massachusetts with additional locations throughout North America, Europe,
Asia and Australia.


About Philips

Royal Philips Electronics of the Netherlands is one of the world's biggest
electronics companies and Europe's largest, with sales of EUR 31.5 billion
in 1999. It is a global leader in color television sets, lighting,
electric
shavers, color picture tubes for televisions and monitors, and one-chip TV
products. Its 239,370 employees in more than 60 countries are active in
the
areas of lighting, consumer electronics, domestic appliances, components,
semiconductors, medical systems, and IT services (Origin). Philips is
quoted
on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock
exchanges.
News from Philips is located at http://www.news.philips.com




Dynamo, ATG and Art Technology Group are registered trademarks of Art
Technology Group, Inc. All other product names, service marks, and
trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the
safe harbor provisions under The Private Securities Litigation Reform Act
of
1995. These statements involve known and unknown risks and uncertainties
that may cause ATG's actual results, levels of activity, performance, or
achievements to be materially different from any future results, levels of
activity, performance, or achievements expressed or implied by such
forward-looking statements. Important risk factors affecting ATG's
business
generally may be found in ATG 's periodic reports and registration
statements filed with the Securities and Exchange Commission. Risk factors
related to the subject matter of this press release include the
possibility
that the ATG products will not be adopted by all of Philips' business
units;
that the product will not continue to support multiple languages and
currencies; that the product will not remain J2EE certified; that the
product will not remain scalable; and the costs and risks associated with
intellectual property infringement. ATG undertakes no obligation to
update
any of the forward-looking statements after the date of this press
release.

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