PHILIPS STANDARDISES ON ATG DYNAMO AS ITS GLOBAL PLATFORM IN THE CONSUMER DIVISIONS Tuesday 28 November 2000 PDF Print Leading Electronics Company to Leverage ATG Dynamo e-Business Scenarios for Advanced Personalisation of the Customer Experience in the Consumer sector READING, UK - November 28, 2000 - The Philips product divisions Philips Consumer Electronics (PCE) and Philips Domestic Appliances and Personal Care (DAP), are standardising their global platform for online customer management on the ATG Dynamo(r) e-Business Platform from Art Technology Group, Inc. ("ATG") (NASDAQ: ARTG). These divisions of Royal Philips Electronics, both global leaders in their respective markets, will use ATG Dynamo 5 across multiple business units in more than 60 countries. In addition, Philips has agreed to join the ATG Customer Advisory Council, a customer-focused advisory program that serves as a forum for the open exchange of ideas about best practices in customer management and industry trends. The ATG Customer Advisory Council is a key component of the company's Blueprint initiative, which promotes best practices in online customer management and e-business applications. Philips selected ATG Dynamo for its J2EE-certified platform and rich customer management functionality featuring e-business scenarios. As part of its overall e-business strategy, Philips will use ATG Dynamo to deploy Philips.com, as well as a number of B2B and B2C projects within the retail, consumer, dealer, sales, support, service center area. ATG Dynamo's scalable platform combined with its pre-built e-commerce and customer management capabilities will help Philips accelerate the time-to-market of these projects. By using innovative ATG Dynamo e-Business Scenarios, the marketers and business managers can dynamically create and personalise the customer experience, maximizing customer satisfaction and profitability. "We see the integration of digital channels such as the Internet, mobile communications and interactive TV, as a key component to a comprehensive customer relationship management strategy," said Guy Demuynck, a member of the Philips Group Management Committee and CEO of PCE Mainstream. "We evaluated a number of leading packaged e-commerce products. ATG Dynamo gave us an application platform that enabled us to deliver the market-leading innovation that is core to the Philips brand." Ad Veenhof, a member of the Philips Group Management Committee and CEO of Philips Domestic Appliances and Personal Care, added: "ATG has impressed us with its leadership in developing scenario-driven personalisation features in Dynamo 5. We expect its global partnerships and innovative approaches to customer management will help us to execute successfully on a global basis." "The selection of ATG Dynamo by business giants like Philips underscores our product's ability to turn global, comprehensive customer management strategies into reality," said Jeet Singh, CEO and co-founder of ATG. "We expect Philips' implementation of ATG Dynamo to become a showcase of the capabilities of e-business scenarios, one that demonstrates support for multiple business units, languages, and currencies." About ATG ATG is a leading provider of online customer relationship management and electronic commerce products and services. ATG offers an integrated suite of Java( application server-based products and services, as well as related application development, integration and support services. The ATG Dynamo( e-Business Platform enables Global 2000 enterprises, as well as new businesses using the Internet as their primary business channel, to understand, manage and build their online customer relationships and to more effectively market, sell and support their products and services over the Internet. With its network of more than 225 solution partners, ATG has delivered e-business solutions to over 530 companies worldwide including 3M, Aetna Services, Inc., American Airlines, Blockbuster, BabyCenter, BMG Direct, ChipCenter, Eastman Kodak, HSBC, Herman Miller, J. Crew, Network Solutions, Sun Microsystems, and Target. The company is headquartered in Cambridge, Massachusetts with additional locations throughout North America, Europe, Asia and Australia. About Philips Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 31.5 billion in 1999. It is a global leader in color television sets, lighting, electric shavers, color picture tubes for televisions and monitors, and one-chip TV products. Its 239,370 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, medical systems, and IT services (Origin). Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at http://www.news.philips.com Dynamo, ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in ATG 's periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the ATG products will not be adopted by all of Philips' business units; that the product will not continue to support multiple languages and currencies; that the product will not remain J2EE certified; that the product will not remain scalable; and the costs and risks associated with intellectual property infringement. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release. This press release was distributed by ResponseSource Press Release Wire on behalf of Text 100 London in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.