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Mark Weeks to spearhead ASC’s expansion into European markets

London, UK - Advanced Switching Communications Inc. (NASDAQ: ASCX), a leading provider of broadband access platforms for next-generation networks, today announced the appointment of Mark Weeks as General Manager for EMEA. Weeks will proactively drive forward the Company’s initiative to expand into European markets and create a strong local presence.

In his new role Mark Weeks will implement a European channel for marketing ASC’s innovative broadband access technology into service provider and carrier markets, providing them with the means to build highly-scalable and profitable next-generation networks, quickly and cost-effectively. ASC’s marketing strategy will be supported via a network of regional Value-Added Resellers with an expertise in internetworking, as well as through strategic partnerships with existing, major industry players, who will integrate ASC’s aggregation technology into their own end-to-end networking solutions.

"Mark Weeks’ in-depth knowledge of leading-edge networking solutions, coupled with his experience in working with some of the industry giants, makes him the ideal person to head up the development of ASC’s business in Europe," commented Lisa Adams, senior vice president of international sales for ASC. "We are extremely excited about this new and significant stage in ASC’s development."

Weeks joins ASC from Intel Corporation Limited, where he held the position of director of networking sales for direct dial, VPN and networking solutions, bringing with him a total of 16 years experience in the networking industry. Prior to that he served as vice president of EMEA for Shiva Europe Limited, where he built a senior management team in 6 European territories and was responsible for over $45 million in sales revenue through major companies such as Nortel and through an active solutions-orientated reseller channel.

About ASC:

Headquartered in Vienna, Virginia in the USA, Advanced Switching Communications Inc. is a leading provider of next-generation broadband access platforms for telecommunications companies and Internet Service Providers. ASC’s architecture provides flexibility and scalability that enables service providers to deploy broadband services aggressively. ASC products are NEBS Level 3 certified and interoperable with the industry’s leading telecommunications equipment providers. More information about ASC is available online at


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