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- first to market with new product dedicated to delivery of optimised
wireless content to all WAP phones


Wireless infrastructure software company Argogroup today launched Device
Targeter, a product that ensures seamless content delivery to all types of
WAP phone.

Faced with hundreds of different handset, micro-browser and gateway
combinations, WAP services have been plagued to date by error messages,
unreadable content and un-navigable interfaces. This has left content
providers and network operators with a stark choice: to 'dumb down' their
services so they work adequately for the highest number of users; or
resign themselves to a severely limited user base and a few supported
devices. Device Targeter is designed to eliminate this problem.

Device Targeter is a server solution that sits next to the WAP gateway or
content server. It works by automatically detecting device types, then
adapting the content, in real-time, to fit the capability of the handset.
It fixes WML errors, improves navigation by utilising any soft keys, and
makes the presentation consistent with the original design, thus ensuring
that the user enjoys a reliable, smooth and completely seamless level of
service, regardless of which handset they are using.

David Frodsham, CEO, Argogroup, said, "Device Targeter enables content
providers to write their content without worrying about which device, out
of hundreds on the market, the customer uses to access it. We recognised
very early on that the proliferation of wireless handsets, operating
systems, production platforms, network protocols and micro-browser
versions were hindering the growth of the wireless Internet. We have
spent over three years developing Device Targeter in order to guarantee
smooth interoperability across all wireless technologies."

Device Targeter enables network operators to offer a higher quality data
service, content providers to write WAP applications once-only, and
end-users to enjoy a higher quality and ultimately richer collection of
content and services.

Argogroup has recently reached agreement with Thus, CityReach
International, Logica, Lucent, and Openwave Systems (previously
phone.com), to participate as beta testing partners for Device Targeter
with a view to becoming full partners.

Tim Belfall, development consultant, Thus, added, "Device Targeter has
great potential to enhance the quality of service associated with wireless
data network services. We are very pleased to be a part of the development
and testing process".

Ian Cameron, chief technology officer, CityReach International, said,
"Device Targeter will enable IP infrastructure providers to offer both
content providers and application service providers, the opportunity to
bring wireless applications and services to market, more rapidly and
effectively.

Argogroup also has the support of some of the major players in the
industry. As a member of the Nokia Artus Developers Program, Argogroup
works with Nokia Networks to develop value-added services for mobile
operators. The program provides developers with technical expertise,
tools and support for development activities.

"We believe that Device Targeter is set to be a crucial enabling
technology in the evolution of the wireless Internet, giving network
operators a powerful differentiator in a fiercely competitive market,"
added Frodsham.

Device Targeter will enter beta phase in December 2000 and is set to go
live in the first quarter of 2001.


Notes to Editors

Argogroup develops infrastructure software for the wireless Internet,
delivering optimised content to wireless phones. By adjusting Internet
content in real-time to the capabilities of individual devices, Argogroup
protects against multiple, constantly evolving standards and device
diversity, broadening the range of sources and devices that can exchange
content. It enables network operators to offer higher quality data
services over more handsets, content providers to write richer wireless
applications once-only, and end-users to access an enhanced collection of
content and services.

Founded in 1996, Argogroup is headquartered near Guildford, UK, and
employs 70 people. It is currently ranked within Bain & Company's 'e25'
list and was recently listed by Red Herring as one of Europe's top 5
wireless Internet companies. Argogroup is a member of the WAP Forum, the
Bluetooth Special Interest Group, Openwave Systems' (previously
Phone.com) Alliance Program, the Nokia Artus, Ericsson, Motorola and
Orange developer programmes and is part of the OpenGroup MMF and the W3C.

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