ARGOGROUP LAUNCHES DEVICE TARGETER, SQUARING THE CIRCLE OF WIRELESS INTEROPERABILITY Tuesday 28 November 2000 PDF Print - first to market with new product dedicated to delivery of optimised wireless content to all WAP phones Wireless infrastructure software company Argogroup today launched Device Targeter, a product that ensures seamless content delivery to all types of WAP phone. Faced with hundreds of different handset, micro-browser and gateway combinations, WAP services have been plagued to date by error messages, unreadable content and un-navigable interfaces. This has left content providers and network operators with a stark choice: to 'dumb down' their services so they work adequately for the highest number of users; or resign themselves to a severely limited user base and a few supported devices. Device Targeter is designed to eliminate this problem. Device Targeter is a server solution that sits next to the WAP gateway or content server. It works by automatically detecting device types, then adapting the content, in real-time, to fit the capability of the handset. It fixes WML errors, improves navigation by utilising any soft keys, and makes the presentation consistent with the original design, thus ensuring that the user enjoys a reliable, smooth and completely seamless level of service, regardless of which handset they are using. David Frodsham, CEO, Argogroup, said, "Device Targeter enables content providers to write their content without worrying about which device, out of hundreds on the market, the customer uses to access it. We recognised very early on that the proliferation of wireless handsets, operating systems, production platforms, network protocols and micro-browser versions were hindering the growth of the wireless Internet. We have spent over three years developing Device Targeter in order to guarantee smooth interoperability across all wireless technologies." Device Targeter enables network operators to offer a higher quality data service, content providers to write WAP applications once-only, and end-users to enjoy a higher quality and ultimately richer collection of content and services. Argogroup has recently reached agreement with Thus, CityReach International, Logica, Lucent, and Openwave Systems (previously phone.com), to participate as beta testing partners for Device Targeter with a view to becoming full partners. Tim Belfall, development consultant, Thus, added, "Device Targeter has great potential to enhance the quality of service associated with wireless data network services. We are very pleased to be a part of the development and testing process". Ian Cameron, chief technology officer, CityReach International, said, "Device Targeter will enable IP infrastructure providers to offer both content providers and application service providers, the opportunity to bring wireless applications and services to market, more rapidly and effectively. Argogroup also has the support of some of the major players in the industry. As a member of the Nokia Artus Developers Program, Argogroup works with Nokia Networks to develop value-added services for mobile operators. The program provides developers with technical expertise, tools and support for development activities. "We believe that Device Targeter is set to be a crucial enabling technology in the evolution of the wireless Internet, giving network operators a powerful differentiator in a fiercely competitive market," added Frodsham. Device Targeter will enter beta phase in December 2000 and is set to go live in the first quarter of 2001. Notes to Editors Argogroup develops infrastructure software for the wireless Internet, delivering optimised content to wireless phones. By adjusting Internet content in real-time to the capabilities of individual devices, Argogroup protects against multiple, constantly evolving standards and device diversity, broadening the range of sources and devices that can exchange content. It enables network operators to offer higher quality data services over more handsets, content providers to write richer wireless applications once-only, and end-users to access an enhanced collection of content and services. Founded in 1996, Argogroup is headquartered near Guildford, UK, and employs 70 people. It is currently ranked within Bain & Company's 'e25' list and was recently listed by Red Herring as one of Europe's top 5 wireless Internet companies. Argogroup is a member of the WAP Forum, the Bluetooth Special Interest Group, Openwave Systems' (previously Phone.com) Alliance Program, the Nokia Artus, Ericsson, Motorola and Orange developer programmes and is part of the OpenGroup MMF and the W3C. This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.