WCL, leading developers of m-commerce platforms and applications today announces that it is providing the technology interface behind the new text messaging service of Teletext, which launched this month. The new service will give subscribers access to Teletext content via their mobile phones, and will give users the opportunity to request and receive information on topics including news, sports, finance, weather and lottery results.
As many of the 24 million unique weekly users of the analogue Teletext service tend to return to the same pages regularly and know these page numbers by heart, the numbers sent in the text message will correspond to the same page numbers displayed on TV. All that users need to do to request information is simply send the three-digit Teletext page number to Vodafone’s shortcode - 8398. Teletext will then forward the required content as a text message directly to the mobile phone.
Teletext’s text messaging service enables people on the move to have access to their usual Teletext information service without the need to switch on a television. Initially the service will be offered as a pre-selected range of information, but will eventually be extended to include all of the current Teletext features and become interactive, for example offering users the opportunity to search and book Teletext holidays through their mobile phones. With Teletext accounting for 10% of all holidays sold per year in the UK, the launch of a new mobile service will only help to further increase this marketshare.
Teletext managing editor, Charles Morrissey commented: "Our research shows that 78 per cent of weekly Teletext users are usually just checking information and use the service only for a few minutes. This user profile makes SMS text messaging an excellent platform for delivering up-to-the-minute content to our consumers, via their standard GSM mobile phones."
Philip Stubbs, Head of Business Development for WCL in the UK, said: "We are delighted that Teletext has selected WCL’s technology and applications to deliver this new service. It is further confirmation of the growing number of innovative organisations that are realising the huge benefits offered by text messaging. With over 550 million text messages sent in the UK in August 2000 alone, the use of text messaging is now more popular than emailing, and both new media and established companies are seeking a quick adoption of SMS services by their mobile customers."
WCL is also known for its interactive mobile marketing application, Reach-U, which uses SMS text messaging to deliver messages to customers wherever they are, interactively enabling them to respond to adverts instantly. Reach-U permits messages to be precisely tailored to meet the requirements and interests of individual customers, and is compatible with existing and future technologies such as WAP, GPRS, and UMTS.
Established in January 1999, Wireless Commerce Ltd (WCL) is a world-leading innovator, providing platforms and applications for mobile marketing, communication and commerce. Its highly flexible m-commerce platform, Wireless Commerce Engine is a business-to-business packaged solution that allows clients with wide ranging business models to offer m-commerce services to their customers.
* Teletext operates the commercial text services on ITV and Channel 4. The weekly viewing figure of 24 million represents 48.7% of all adults in the UK
* Teletext content is also available via the Internet, digital TV (ONdigital, NTL and Telewest), SMS Text Messaging and WAP enabled mobile phones
For further information please contact:
WCL Press Enquiries
Sarah Rowan / Julia Jahansoozi,
Tel: 020 7282 1049 / 2998
Phil Stubbs, WCL
Tel: 020 7851 7687
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