YELLOWWORLD RELIES ON SOFTWARE AG’S XML DATABASE Wednesday 29 November 2000 PDF Print Tamino Used As The Basis Of Switzerland’s Biggest Portal November 27, 2000 - With http://www.yellowworld.ch the Swiss Post plans to become Switzerland’s biggest virtual shopping mall and expand its traditional business to embrace the New Economy. yellowworld will eventually feature a total of 300 different Web shops. Serving as the central information broker, Software AG’s Tamino XML Database enables comprehensive integration of existing Web shops and a high-performance search function for the entire offering. Since January 1, 1998, all postal services except letters and packages weighing up to 20 kilograms have been offered by other providers in Switzerland. Soon though there will be no traces of a monopoly whatsoever. Under increasing competitive pressures, the Swiss Post’s management has joined the ranks of innovative electronic business strategists. "Our goal is to tap the e-business market with yellowworld and become market leader in Switzerland," explains Jean-Pierre Streich, CEO of yellowworld AG. "We want to become Switzerland’s biggest virtual shopping mall." Yellowworld’s shopping area "yellowmall" features access to existing Web shops as well as a search function for all these shops. At the core of this solution is Tamino XML Database, Software AG’s XML information server. The XML technology and Tamino XML Database allows yelloworld to bring together the offerings of existing Web shops and make them available to customers through a single point of service. Through integration of the different shops and an efficient search logic, yellowworld can offer customers the optimal shopping experience. Thanks to XML, Tamino Database seamlessly integrates Web shops that can be based on various types of databases, for example relational or object-oriented databases. Furthermore, ad-hoc split-second queries to databases with large, heterogeneous data volumes are possible. "As a native XML server, Tamino XML Database can process the query without having to convert the format and can thus provide a response within seconds," explains Adrian Keller, Business Development Manager at Software AG. The response time to a query in Structured Query Language (SQL) that is sent to a traditional database containing complexly structured data can be extremely slow. "Software AG’s XML database is - thanks to its native XML processing - at least ten times faster," explains Streich. Yellowworld eventually plans to integrate a total of 300 Web shops. XML and Tamino XML Database make the infrastructure flexible and open to all changes. When Christmas 2000 rolls around, the Swiss aim to show how electronic business can be professionally handled even during the busiest shopping season of the year. About Software AG Software AG, Darmstadt, Germany, is Europe’s largest system software provider and a major global player offering cutting edge technology for data management and electronic business. Since 1998 the company has focused its development activities on XML products for the Internet. With more than 2,700 employees and representatives in 60 countries, Software AG achieved sales revenue of Euro 366 million in 1999. Its distribution and technology partners include market leaders such as IBM, Microsoft and SCO as well as innovative IT solutions providers like Extensibility, Softquad and Instranet. Software AG’s products control the central IT processes of thousands of renowned companies worldwide. Some examples of these are Lufthansa, British Sky Broadcasting, ZDF, Dresdner Bank AG, Deutsche Bahn AG (German Rail), BP and VIAG Interkom. Software AG is listed on the Frankfurt Stock Exchange (MDAX, Security identification number 724260 / SOWG.F). For more information on Software AG, please contact: Software AG Julia Davis Marketing Manager Software AG Tel: +44 (0) 1344 382572 MCC International Paul Wooding MMCC International Tel: +44 (0)1962 888109 Fax: +44 (0)1962 888125 E-mail: firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.