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GoIndustry and masActivo forge a trans-continental alliance for online trading of surplus equipment
London/Munich/Paris and New York/Sao Paulo/Mexico City, November 29, 2000 - GoIndustry, the international e-commerce platform for used and surplus industrial equipment, today announced its alliance with masActivo, a leading Latin American eCommerce platform in this market. Under the agreement, GoIndustry’s equipment on offer will be made available to masActivo’s Latin American buyers, and vice-versa, offering a fully supported trans-continental trading marketplace with an addressable market volume of 130 billion US dollars.

"masActivo’s strong penetration throughout the key Latin American markets will provide an excellent trading channel for our European customers," said Herbert Willmy, co-CEO of GoIndustry. "Sellers and buyers on

will benefit from an increased access to potential trading partners in Latin America but with the same service level, safety and comfort of using our services in Europe."

The extension of GoIndustry’s reach into Latin America is just part of the company’s commitment to creating a truly global trading marketplace. "The equipment we broker is high value and will travel," said Willmy. "At GoIndustry, we add value to our seller and buyer customers by allowing them to find each other and trade, whatever their geographic location."

GoIndustry’s geographic reach now stretches to eleven countries worldwide. masActivo provides important South American coverage; together, the companies form a common marketplace of 9,800 customers and with 25,000 assets worth more than 600 million US dollars.

With trade and service centres in five Latin American capitals, masActivo serves as a commercial facilitator for sellers, buyers and brokers in Argentina, Brazil, Colombia, Mexico and Venezuela. masActivo’s backers include the Cisneros Group through its new ventures investment and support arm Eccelera. The Cisneros Group has significant holdings across industries throughout the Latin America and brought AOL, Direct TV, and El Sitio among others to the region.

"The quality and assortment of GoIndustry’s equipment is of great value for our customers in Latin America," said masActivo CEO, Roberto Vasquez. "We are committed to providing a one-stop-shop solution for surplus asset management in our region, and an alliance between the two key players represents an important step in our execution strategy and an important milestone in this huge market."

About GoIndustry:

GoIndustry is an international, business-to-business (B2B) trading platform for used and surplus equipment. By focusing on selected equipment categories, GoIndustry can offer a large volume of equipment for online trading. GoIndustry extended its strong market position through the acquisition of Karner & Co. AG, a traditional auction house based in Frankfurt, in October 2000.

In two rounds of funding, GoIndustry received a total of more than 50 million euros from Atlas Venture and the Internet Capital Group (ICG). The company has offices in London, Munich, Paris, Istanbul and Warsaw and services markets in Europe, Asia and the Middle East. Further information is available under

About masActivo:

With offices in New York, Argentina, Brazil, Colombia, Mexico and Venezuela, masActivo is the first company to provide commercial facilitation of surplus assets (machinery and inventories) in Latin America. masActivo serves small-, medium- and large-sized companies via a complete customer relationship set of channels that includes: the site, a team of Asset Advisors which supports clients in their surplus asset optimisation, the Market Makers and a call centre facility, all located in the Trade and Service Centres in each country.

Eccelera, an Internet and Technology holding company, part of the Cisneros Group of Companies, is a leading investor in masActivo. Eccelera belongs to the Cisneros Group, one of the biggest media and entertainment conglomerates in Latin America, which obtained revenues of 4 billion dollars last year.

This press release was distributed by ResponseSource Press Release Wire on behalf of Golin in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit