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Robert Dyas Joseph Joseph collection

Our own-brand performance cookware and bakeware is all non-stick to make your cooking and cleaning a breeze, and it’s all highly durable

There’s no doubt about it: as a nation we love our cookery. With 8.9 million of us tuning in to watch Bake Off series 9 last year* and a plethora of other cooking programmes on TV, we simply can’t get enough.

According to a report** from 2005 to 2017, the trend of UK households preparing meals with fresh ingredients from scratch has been increasing, with over a third of respondents stating that they do so at least once a day. In 2017 the figure was 11% higher than in 2005. It’s no wonder Jamie Oliver’s recipe books are consistently bestsellers at Christmas.

So as we go Bake Off-mad and gorge on all the so-called ‘food porn’ on TV, it’s easy to work up an appetite for our next meal of choice. But you of course need the right equipment to make your culinary masterpieces a reality. Forget warping trays and forever-sticking cake tins – high-quality kitchenware is the order of the day.

Leading high street retailer Robert Dyas has launched a new range of kitchenware that’s not only excellent quality, but boasts convenient features that’ll make everyday life that little bit easier. Robert Dyas’s kitchen buyer and expert, Louise Lee, says, “With our busy lifestyles, we want cooking and baking to be relatively quick and easy. Our own-brand performance cookware and bakeware is all non-stick to make your cooking and cleaning a breeze, and it’s all highly durable too so it’ll last for years. We’ve also launched our super-stylish Joseph Joseph range to make your kitchen decor pop!”

Some of Robert Dyas’s own-brand performance cookware is made from non-stick aluminium so it’s lightweight and quick to heat up – ideal for busy weekdays. There are also stainless steel options in the range, which are highly durable and long-lasting. Included in the collection are everyday essentials like the easy-to-use Robert Dyas Can Opener (£4.99), Robert Dyas Stainless Steel Pasta Server (£4.49, reduced from £5.99) and handy Robert Dyas Pizza Cutter (£2.99, reduced from £3.99). There’s also this Robert Dyas Bamboo Chopping Board (£5.99) for all your slicing and dicing.

If you’re more of a star baker than the next MasterChef, try Robert Dyas’s trusty performance bakeware. Heavy-gauge, non-stick and fridge-, freezer- and dishwasher-safe, this durable bakeware is as suited to your chilled cheesecakes as it is for your hot cherry pies. You can even bake your cakes in the oven and put them straight in the fridge or freezer after cooling – no washing up or food transfer required! Whether you’re after a strong loaf tin (£2.99), cake tin (£6.99) or a flan tin (£5.99), Robert Dyas has got you covered.

And let’s not forget style – the high street retailer has also launched the new Joseph Joseph Duo (£4.49 - £33.74) collection. Cleverly created to solve everyday kitchen problems, the range is highly practical with splashes of fun, bright colours.

This 4-Piece Chopping Board Set with Stand (£26.24, reduced from £34.99) comes with separate boards for different food types to streamline your food prep, while the 6-Piece Nesting Food Prep Bowl Set (£26.24, reduced from £34.99) has a neat space-saving design for kitchens that are short on space. This Box Grater (£10.49, reduced from £13.99) comes with a convenient collecting base to keep things tidy, and tools like the whisk (£6.74, reduced from £8.99) and tongs (£6.74, reduced from £8.99) come with an integrated tool rest to save on mess.

So next time you cook or bake, don’t be let down by poor-quality kitchenware. Make like the pros and get some quality equipment before you begin – then let the masterpieces make themselves.

For more information please visit the Robert Dyas website at (


Prices are correct to the time the press release was issued.


Media information provided by Famous Publicity. For further information please contact Mary-Jane Rose at or Steven Hanlon at or call the office on 0333 344 2341.

About Robert Dyas:

From the innovative to the everyday, you’ll find everything you need for your home and garden, from cleaning solutions and kitchen essentials to the latest DIY gadgets and gardening must-haves –all at great prices.

The extensive selection of products range from some of the world’s most famous brands through to exciting new start-ups. The common factor between them all is that their products share the Robert Dyas ethos for being innovative, practical and designed to last.

Robert Dyas founded the company in 1872, and it was bought by entrepreneur Theo Paphitis in 2012. Theo is one of the UK’s most high-profile businessmen with an empire spanning retail, property and finance.

The company has over 90 stores, mainly in the South of England, and also operates 24-hours a day online.

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