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Web usability specialists Bunnyfoot have developed a prototype 'Internet-enabled car' that allows drivers to surf the net whilst keeping their eyes on the road. The specially adapted car, known affectionately as the Bunnymobile, has been fitted with speech browser technology and connects to the internet using a digital mobile phone. The contents of websites and e-mails are read out to the driver in a voice not dissimilar to that associated with Professor Steven Hawkins.
Rob Stevens Business Director at Bunnyfoot said: "We expect this technology to be of particular benefit to the busy executive car commuter or sales representative. It allows motorists to turn their car into an extension of their office, transforming the time spent driving into a chance to be productive. Imagine being able to surf a client's web site on the way to a meeting, or being able to check stocks and shares and e-mail during the daily grind of the commute."

Dr Jon Dodd, Technical Director at Bunnyfoot said: "We created the Bunnymobile to demonstrate the importance of usable and accessible web design. Sites designed to be usable and accessible work well in 'hands-busy, eyes-busy' environments such as driving a car, and we expect this to become a major way that people will interact with online information. Unfortunately many sites are designed and constructed rather poorly and this can make surfing the net whilst driving a highly frustrating experience."

Although the concept of the Bunnymobile is fairly straightforward, the car delivers an important message to companies who operate on the web. Businesses who want to make their sites available to the maximum number of people should think carefully when designing their web sites. They need to be easy to use and accessible wherever and however the public choose to get online.

Notes to editors

1. More information available at

2. Bunnyfoot are a usability and accessibility consultancy for online information.

3. The Bunnymobile was developed on a budget of £30,000 ($US 45,000) as a practical demonstration of how the web will be used in the future.

4. Practical demonstrations are available on request (UK only).


Robert Stevens

Business Director


Tel:+44 (0)1235 838514

Fax:+44(0)1235 838501

This press release was distributed by ResponseSource Press Release Wire on behalf of Bunnyfoot in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit